Volume-2 , Issue-1 , Mar 2014, ISSN 2321-905X Go Back

• Open Access   Article

  Rural and Urban Customers’ Buying Preferences for Detergent Powder

  Rajeev K. Shukla, Sapana Saraswat

  Research Paper | Journal-Paper (WAJM)

  Vol.2 , Issue.1 , pp.1-4, Mar-2014

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  Abstract
  The size of detergent market is estimated to be Rs. 12000 cr. Household care segment is characterized by high degree of competition and high level of penetration. With rapid urbanization , emergence of small pack size and sachets, the demand for the detergent powder is increasing. A complex set of factors influence rural consumer`s behaviour. Social norms, traditions, castes, and social customs have greater influence on the consumer behaviour in rural areas than in urban areas. Alongwith this Rural areas exhibit several distinctive characteristics that are different from the urban areas. Literacy levels, family structure, occupational patterns, social customs and norms, and several other features are unique to rural India. Findings of the study revealed that that there is significant difference in rural and urban customers perception that price of detergent Powder, Stain removing attribute of detergent Powder and Marketing offers influences their buying decision in different way.

  Key-Words / Index Term
  FMCG, Buying Behaviuor, Rural & Urban, Detergent Powder

  References
  [1] Kotler, P. and Keller, K. L Identifying Market Segments and Targets, Marketing management, 12th edition, Pearson Education Singapore, pp. 234, 2006.
  [2] Rural Marketing (Environment, Problems and Strategies), 3rd edition, T P Gopalaswami (Former Professor) Indian Institute of Management, Bangalore, pp. 31-37, 2009,
  [3] C.S.G. Krishnamacharyulu, Lalitha Ramkrishnan. Rural Marketing, 2nd edition, Pearson Education Singapore, PP 46-49, 2003.

  Citation
  Rajeev K. Shukla, Sapana Saraswat, "Rural and Urban Customers’ Buying Preferences for Detergent Powder," World Academics Journal of Management, Vol.2, Issue.1, pp.1-4, 2014

• Open Access   Article

  Prospects of Career Planning and Development- A Study on School Teachers of Indore

  Deepa Katiyal

  Research Paper | Journal-Paper (WAJM)

  Vol.2 , Issue.1 , pp.5-8, Mar-2014

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  Career path is the sequential pattern of job that form a career and career goals are the future position that an individual strives to reach as part of a career. A career represents an organized path taken by an individual across time and space with a horizon. The systematic process by which an individual select career goals and the path to these goals is called career planning. Career Development is the process by which employees progress through a series of stages, each characterized by different set of developmental task ,activities and relationships. Employee development is sponsored by an organization for its workers and focuses on identifying, assuring, and helping evoke new insights through planned learning. Lack of career planning for promotion and individual aspirations with organizational needs and opportunities causes great personal and financial hardship, both to the individual and the company. The study will focus on the perception of the school teachers on Career planning and Development. All these terms are well utilized in the school education system or not, is also analyzed in the paper. Statistical Analysis is done in which frequency, Mean, Standard Deviation is calculated.

  Key-Words / Index Term
  Career development, career planning, Career planning and Development, school education system, statistical analysis

  References
  [1] McCabe, B., Feiock, R., Clingermayer, J. and Stream, C., Turnover among city managers: The role of political and economic change. Public Administration Review, 68(2), 380, 2008.
  [2] Mosadeghrad, A., Ferlie, E. and Rosenberg, D., A study of the relationship between job satisfaction, organizational commitment and turnover intention among hospital employees. In Health Services Management Research, 211 – 227, 2008.
  [3] William, B., Werther, Jr. and Davis, K., Human Resource and Personnel Management. 5th Edition McGraw-hill Inc., 317, 1996.
  [4] Wright, S. P., Horn, S. P. and Sanders, W. L., Teacher and classroom context effects on student achievement: Implications for teacher evaluation. Journal of Personnel Evaluation in Education, 57-67, 1997.
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  [6] Ahmadi, K., Stress and job satisfaction among air force military. International Workshop on Total Quality Management, 45-49., 2002.
  [7] Qureshi, M. T. & Ramay, I. Mohammad. Impact of human resource management practices on organizational performance in Pakistan. Ph.D. Thesis. Muhammad Ali Jinnah University Islamabad, 40-50, 2006.

  Citation
  Deepa Katiyal, "Prospects of Career Planning and Development- A Study on School Teachers of Indore," World Academics Journal of Management, Vol.2, Issue.1, pp.5-8, 2014

• Open Access   Article

  A Study on Effectiveness of Training and Development Program in a Chocolate Company

  Harish Shukla, Ankur Singh Chauhan

  Research Paper | Journal-Paper (WAJM)

  Vol.2 , Issue.1 , pp.9-11, Mar-2014

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  Growth of an organization depends on effective and efficient employees. The quality of performance and output is of utmost importance for an employer. To achieve this aim, every organization needs well-trained and experienced people to perform the activities. Management has to develop Human Resources Development in the company. In a rapidly changing society, employee training is not only an activity that an organization must arrange if it is to maintain a viable and knowledgeable workforce. Training is thus a practical and vital necessity. The present study is an attempt to find out the quality of training being provided to employees of Cadbury Limited and also the study aims to find whether training and development program run by the company is effective or not. The overall result indicates that most of the employees of CADBURY INDIA LIMITED hold a positive view about the effectiveness of the training program in the Organization.

  Key-Words / Index Term
  Training, Development, Competence, HRD climate, Performance

  References
  [1] Sivakumar, B. N. and Navaneethakumar, V. “Evaluating the Training Effectiveness among Managers in Manufacturing Industry with Reference to Krishnagiri District”, European Journal of Social Sciences, Vol.27, No.3, 408-416, 2012.
  [2] Herman Guinis and Kurt Kraiger. “Benefits of Training and Development for Individuals and Teams, Organizations and Society, Annual Review of Psychology, Vol. 60: 451-474, 2009.
  [3] Benson G, Finegold D., Mohrman S.A. “You paid for the skills, now keep them: tuition reimbursement and voluntary turnover”, Acad. Manag. J. 47:315–331, 2004.
  [4] Colleen Beth Akehurst, “The Benefits of Structured Training on Manufacturing Process” Ramp-Up:A Process Based Cost Model Approach, B.S. in Engineering Cornell University(1998), Massachusetts Institute of Technology, 13-65, June, 2004.
  [5] Littrell L.N., Salas E, Hess K.P., Paley M, Riedel S. “Expatriate preparation: a critical analysis of 25 years of cross-cultural training research”, Human. Resource Development, Review. 5, 355–88, 2006.
  [6] Abdus Sattar Niazi. “Training and development strategy and its role in organizational performance”, Journal of Public Administration and Governance, Vol. 1, No. 2, p.42, 2011.
  [7] Haslinda Abdullah. “Major Challenges to the Effective Management of Human Resource Training and Development Activities”, The Journal of International Social Research Volume, 2/8, 2009.
  [8] Debrah, Y. A. “Tackling age discrimination in employment in Singapore”. The International Journal of Human Resource Management, 7 (4): 813-831, 2002.

  Citation
  Harish Shukla, Ankur Singh Chauhan, "A Study on Effectiveness of Training and Development Program in a Chocolate Company," World Academics Journal of Management, Vol.2, Issue.1, pp.9-11, 2014

• Open Access   Article

  Perceptual Difference about HRD Climate between Male & Female Employees in Management Institutes: A Comparative Study

  Mukesh Kumar Parashar, Murlidhar Panga

  Research Paper | Journal-Paper (WAJM)

  Vol.2 , Issue.1 , pp.12-17, Mar-2014

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  The organizations are attaching great importance to human resources because human resources are the biggest source of competitive advantage and have the capability of converting all the other resources into product and services. The effective performance of this human resource depends on the type of HRD climate that prevails in the organization, if it is better in that case the employee’s performance will be high but if it is average or poor then the performance will be low. The study of HRD climate is very important for all the organizations and the Education sector is not an exception, especially in the present situation of grooming of professional studies. The present study is an attempt to find out the difference in perception of male and female employees about HRD climate in management institutes. The researcher collected the data from the employees of the management institute using structured HRD climate questionnaire. The data were analyzed using various statistical tools. The result shows that the HRD climate in management institutes is average and the perception of employees regarding the HRD climate does not differ significantly on the basis of gender.

  Key-Words / Index Term
  HRD Climate, Management Institutes, Education

  References
  [1] Dhingra, Ranjeet Kaur, “Effect of organizational climate on job satisfaction of secondary school teacher”, M.Ed.Thesis, Punjabi University Patiala.
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  [4] Chalam, GV and Srinivas, L., ‘Gender wise Perceptions and Attitudes on HRD Climate in Indian Banking Sector’, Indian Journal of Commerce, vol.58, no.4, pp.62-71, 2005.
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  [6] Balamurali, B and Pragadeeswaran, S (2010), “HRD climate on J.K. Textile Industry in Tirupur”, Asian Journal of Science and Technology Vol. 8, pp.142-149, December, 2010.
  [7] Rao, T.V., and Abraham. E.; “HRD Climate in Organizations: Readings in HRD New Delhi, Oxford IBH Publishing Company Limited, 1986.
  [8] Rao T.V. (1999), HRD Audit: Evaluating the Human Resource Function for Business Improvement” chapter 5, HRD style and Culture, New Delhi, Response Books, Sage Publications, 1999.
  [9] Mishra, P. & Bhardwaj, G. , "Human Resource Development Climate: An Empirical Study among Private Sector Managers", Indian Journal of Industrial Relations, 38 (1): 66, 2002.
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  [12] Beverly Dawn Metcalfe & Christopher J. Rees (2005), “Theorizing Advances in International Human Resource Development”, Human Resource Development International, Vol. 8, No. 4, 449–465, December 2005.
  [13] Chalam, GV and Srinivas, L., ‘Gender wise Perceptions and Attitudes on HRD Climate in Indian Banking Sector’, Indian Journal of Commerce, vol.58, no.4, pp.62-71, 2005.
  [14] Metcalfe, Beverly Dawn and Rees, Christopher J. (2005) “Theorizing Advances in International Human Resource Development, Human Resource Development International, Vol. 8, No. 4, 449 – 465, December 2005.
  [15] Arif Hassan, Junaidah Hashim, Ahmad Zaki Hj Ismail, "Human resource development practices as determinant of HRD climate and quality orientation", Journal of European Industrial Training, Vol. 30 Iss: 1, pp.4 – 18, 2006.
  [16] Mufeed S. A.(2006), “The Need for a Focus on Key Elements of HRD Climate in Hospitals - An Empirical Study”, Management & Labour Studies Vol. 31 No. 1, February 2006.

  Citation
  Mukesh Kumar Parashar, Murlidhar Panga, "Perceptual Difference about HRD Climate between Male & Female Employees in Management Institutes: A Comparative Study," World Academics Journal of Management, Vol.2, Issue.1, pp.12-17, 2014

• Open Access   Article

  The Impact of Brand Name on Consumer Buying Behaviour: A study on small Car Buyers

  Rajeev K. Shukla, Deepa Joshi, Ashutosh Vyas

  Research Paper | Journal-Paper (WAJM)

  Vol.2 , Issue.1 , pp.18-25, Mar-2014

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  Abstract
  Life is challenging in a world where everyone wants to have a place in the elite class of society, by possessing the things which sets them apart from the rest of people in the society. In present society and living styles, the Brands not only represent the symbol of the company or product but to a larger extent define the general life of a person. In this era customers are very deeply connected to the brands. When they purchase any product like a car, mobile, items of daily need, brand name influence the consumer’s choice. This study deals with analysis, whether brand name influences the consumer choice when they go for purchasing a car. Initially the car production was dominated by few companies and one or two countries. With the passage of time, technological collaborations and new innovations the market started to grow .In the modern world scenario cars have become a need, instead of luxury.

  Key-Words / Index Term
  Brands, consumer behaviour, perception

  References
  [1] David A. Brand Equity, Capitalizing on the value of a brand name,, New York 1991.
  [2] Aaker A. David & Joachimsthaler Erich, Brand Leadership, New York, the Free Press, 2000.
  [3] Anthony M. Graziano and Michael L. Raulin Research Methods, A Process of Inquiry, 5thEdition, Pearson Publication, USA
  [4] Auerbach, Carl F, Silverstein, Louise B, Qualitative data: an introduction to coding andanalysis, New York University Press, 2003.
  [5] Aaker, Kumar, Day, Marketing Research, Eight edition, John Wiley& Sons, Inc, 2004.
  [6] Bengtsson Anders, Consumer and mixed brands- on the polysemy of brand meaning, KFSAB, Lund, 2002.
  [7] David W. Cravens, Nigel F. Piercy, Strategic Marketing, eight editions, Mc Graw Hill, 2006.
  [8] Hawkins Best & Coney, Consumer Behavior, Building Marketing Strategy, Boston, McGrawHill Irwin, 2004.
  [9] Hoyer, Maclnnis, consumer behaviour, third edition, Houghton Mifflin Company, 2004.
  [10] Kotler, Wong, Saunders, Armstrong, Principle of Marketing, Fourth European edition,Financial time Prentice Hall, 2005.
  [11] Kevin Lane Keller, Strategic Brand Management, Second Edition, Pearson Education Inc, 2003.
  [12] Leon G.Schiffman, Leslie Lazar Kanuk, Consumer Behaviour, Eight edition, Pearson PrenticeHall, 2004.
  [13] Louis Cohen, Lawrence Manion & Keith Morrision Research methods in education , sixth edition, Routledge, Taylor & Francis Group, 2007.
  [14] Peter.J.Paul & Olson Jerry C, Consumer Behavior & Marketing Strategy, Boston, McGraw-Hill Irwin, 2005.
  [15] Pekka Tuominen, Understanding brand Equity, Turku School of Economics and BusinessAdministration. 1995.
  [16] Remenyi, D, Williams, B. Money, A. Swartz, E, , Doing Research in Business andManagement, An Introduction to Process and method, SAGE Publications Limited, London, UK, 1998.
  [17] Saunders M, Lewis, P, Thornhill A, Research method for Business Student, Prentice Hall,Fourth edition, 2004.
  [18] Schiffman Kanuk, Consumer Behaviour, Eight edition, Pearson education international,prentice hall, 2004.
  [19] Solomon Michael R, Consumer Behaviour, Buying, Having and being, Upper Saddle River,N.J, Prentice Hall, 2005.
  [20] Travis Daryi, (with help from Harry) Emotional Branding- how Successful brands gain theirrational edge, Roseville, Prima Venture, 2000.
  [21] William M. Welibacher, Brand Marketing, Building winning brand strategies that deliver value and customer satisfaction, NTC Business Books, 1993.
  [22] Schiffman K., Consumer Behaviour, Eight Edition Prentice Hall of India, NewDelhi, 2005.
  [23] Solomon M. R., Consumer Behaviour, Seventh Edition, Prentice Hall of India, NewDelhi, 2006.
  [24] Stephens, S. & Townsend, Choice as an Act of Meaning: The Case of Social Class Journal of Personality and Social Psychology, Vol.XX, 2007.
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  [26] Hansen, F & Christensen, L.B., Branding and Advertising, Copenhagen Business School Press, 2003.
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  Citation
  Rajeev K. Shukla, Deepa Joshi, Ashutosh Vyas, "The Impact of Brand Name on Consumer Buying Behaviour: A study on small Car Buyers," World Academics Journal of Management, Vol.2, Issue.1, pp.18-25, 2014