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Open Access Article
Mahuya Adhikary, Moumita Chatterjee
Research Paper | Journal-Paper (WAJM)
Vol.11 , Issue.4 , pp.1-6, Dec-2023
Abstract
Marketing in agrestic areas of India has various problems in service distribution mechanism. The low population density as well as unattainability of servicing villages make it strenuous for individual residents which often suits uneconomical. Direct delivery of goods costs twice that of urban marketplaces even to the leading one percent of the villages. This study comprises the various characteristics and obstacles faced by the service distribution channels of FMCG products in agrestic regions in various emerging markets. The paper concludes that the primary reason for poor service delivery and high cost, inefficient channel management and optimum distribution negatively affect the cost of the product as well as service of the company.Key-Words / Index Term
FMCG products, Physical Distribution, Population Density, Inefficient Channel Management, Service Distribution ChannelsReferences
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Mahuya Adhikary, Moumita Chatterjee, "Obstacles of Service Distribution Channels of FMCG Products in Emerging Rural Markets-An Indian Perspective," World Academics Journal of Management, Vol.11, Issue.4, pp.1-6, 2023 -
Open Access Article
Consumer Perception and Trust in Zambian Dairy Brands: A Comprehensive Assessment
Patrick Lunda, Mercy Bwalya
Research Paper | Journal-Paper (WAJM)
Vol.11 , Issue.4 , pp.7-14, Dec-2023
Abstract
This qualitative research focuses on Fisenge Dairy Business Cooperative Union`s efforts to process and market dairy products in Zambia. The study investigates consumer behavior, preferences, and perceptions specific to Fisenge Dairy`s products to develop targeted marketing strategies. The research utilized a semi-structured questionnaire, to gather data and assess the perceptions, experiences, and motivations of potential and existing dairy product buyers. Data was collected from 321 respondents in four towns in the Copperbelt province of Zambia. The majority of respondents were women, thereby reflecting their significant role in purchasing decisions. The study`s findings revealed that quality is a paramount factor influencing consumer behavior, with 68% of respondents expressing a willingness to buy new dairy products if they meet quality standards. Price also plays a significant role, as 32% of respondents would consider it when making purchasing decisions. This reflects the importance of income and affordability in consumer choices. The results underscore the need for Fisenge Dairy to prioritize product quality and ensure compliance with legal requirements for dairy processing. The company should also engage in strategic marketing efforts, utilizing both traditional and digital channels to reach potential consumers effectively. Additionally, market segmentation and careful expansion should be considered, given the risks associated with entering new markets. Overall, this research provided valuable insights to help Fisenge Dairy develop effective marketing strategies and compete successfully in the dairy market.Key-Words / Index Term
Fisenge Dairy, Consumer behavior, Dairy products, Quality, Price, Market researchReferences
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Patrick Lunda, Mercy Bwalya, "Consumer Perception and Trust in Zambian Dairy Brands: A Comprehensive Assessment," World Academics Journal of Management, Vol.11, Issue.4, pp.7-14, 2023 -
Open Access Article
Roden A. Samson, Grace E. Basa, Barbara P. Francisco
Research Paper | Journal-Paper (WAJM)
Vol.11 , Issue.4 , pp.15-21, Dec-2023
Abstract
Muntinlupa is one of the cities in the National Capital Region (NCR) of the Philippines. In today`s hospitality industry, guests are becoming more time-pressed, sophisticated, and demanding. When service quality is seen as a significant aspect in the performance of the hospitality industry, the importance of evaluating service quality provided to guests offers the information required to manage service delivery activities effectively. No hospitality industry will survive if it is not oriented toward its guests, specifically meeting their needs, requirements, and expectations, so that the hotel`s image improves. Service quality and guest satisfaction have been identified as a critical aspect in the pursuit of long-term competitive advantage. The main goal of the study is to evaluate the hospitality services offered by Hotel A, Hotel B and Hotel C, respectively to its guests holistically in order to pinpoint any areas that require development. The study has three (3) general inquiries: 1) the guests’ level of satisfaction on the hospitality services of selected hotels in Muntinlupa City, Philippines, 2) the significant relationship between nationality and the guests’ level of satisfaction on the hospitality services of selected hotels in Muntinlupa City, and 3) the proposed program to improve the hospitality services of selected hotels in Muntinlupa City. The study used a quantitative descriptive approach to gather and analyze the data on the guests’ level of satisfaction on the hospitality services of selected hotels in Muntinlupa City. The researchers used a standardized quantitative instrument to collect data. A modified questionnaire was utilized to obtain the demographic profile and the guests’ level of satisfaction on the hospitality services. The study shows that respondents have common assessment or responses on the hospitality services of selected hotels, they rated the amenities and hotel concierge highly satisfied. Moderately satisfied on food and beverages, housekeeping, and security, respectively. However, the majority of them rated the room rates less satisfied which is the primary concern of this study. Hence, data show that room rate is one of the most significant aspects of the hospitality industry. It is important to find the right balance between providing a spectacular experience for your guests while keeping the rate affordable.Key-Words / Index Term
Hospitality Management and Services, Guests’ Satisfaction.References
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Roden A. Samson, Grace E. Basa, Barbara P. Francisco, "Guests’ Level of Satisfaction on the Hospitality Services of Selected Hotels in Muntinlupa City, Philippines: Basis for an Improved Hospitality Management and Services," World Academics Journal of Management, Vol.11, Issue.4, pp.15-21, 2023 -
Open Access Article
Felicia Patrick Milaham, Shitnaan Wapmuk
Research Paper | Journal-Paper (WAJM)
Vol.11 , Issue.4 , pp.22-31, Dec-2023
Abstract
Employee commitment plays a critical role in determining employee retention and organizational goal achievement. However, concerns regarding employee commitment have been prevalent in recent times, coinciding with low human capital development in Nigeria, ranked as low as 0.36% by the World Bank. This situation prompted the present study to investigate the interrelationships between organizational support, self-efficacy, and employee commitment among local government employees in Jos South Local Government Area (LGA). A cross-sectional design was employed, with a quantitative multiple regression analysis on a sample of 277 staff using SEM-AMOS software. The findings revealed that organizational support emerged as a strong predictor of employee commitment and had a moderate influence on self-efficacy. Conversely, self-efficacy failed to directly predict employee commitment and did not mediate between commitment from employees and organizational support. Based on these results, the study recommends that Jos South LGA authorities implement enhanced practices and principles of organizational support, spanning personal and career assistance. This includes training employees to align their aspirations with organizational goals. Additionally, the LGA should foster self-efficacy by restructuring its administrative framework to promote positive employee interactions, regardless of rank, and encourage perseverance and confidence in individual capabilities. Local government authorities and employees should refrain from relying on self-efficacy to enhance employee commitment as the mediating effect was not observed. Instead, they should focus on improving human development factors. The implications of this study suggest a potential boost in human capital development among local government staff.Key-Words / Index Term
Organizational Support, Self-Efficacy, Employee Commitment, Organizational CommitmentReferences
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Felicia Patrick Milaham, Shitnaan Wapmuk, "Organizational Support and Employee Commitment in Jos South Local Government Council: The Role of Self-Efficacy," World Academics Journal of Management, Vol.11, Issue.4, pp.22-31, 2023 -
Open Access Article
The Impact of Organizational Culture on Nursing: A Comprehensive Analysis
Ana Luiza Ferreira Aydogdu
Research Paper | Journal-Paper (WAJM)
Vol.11 , Issue.4 , pp.32-41, Dec-2023
Abstract
In today’s complex and highly competitive healthcare landscape, the role of nurses is paramount, and the impact of organizational culture on their satisfaction and the quality of healthcare they provide cannot be overstated. This study aimed to explore the existing scientific literature on the impact of organizational culture on nursing. This is a bibliographical and descriptive study. Search for articles was carried out in three databases: PubMed, Scopus, and Web of Science (WoS) Core Collection. using the descriptors: Nurs* and “Organizational Culture” using the Boolean Operator “AND”. The search was refined to include articles published within the last five years to ensure the most current and relevant literature was considered. A total of 20 articles were included. Nurses’ self-assessments of organizational culture in their workplaces have yielded varying results, ranging from “average” to “high”. Notably, studies conducted in South Korea consistently found higher scores in relation-oriented culture and lower scores in task-oriented culture. It was identified that organizational culture significantly influences crucial aspects of the nursing profession, including professionalism, nurse turnover, nurse retention, well-being, workplace challenges, effective healthcare delivery, management, and the role of leadership. Understanding and nurturing a positive and supportive organizational culture is vital for enhancing the quality of healthcare delivery and the job satisfaction and well-being of nurses. Hence, in this complex sector, effective hospital administration and competent nursing management are imperative in fostering an organizational culture that supports nurses` well-being, tackles workplace challenges, and improves healthcare delivery.Key-Words / Index Term
Health Facilities, Nurse Administrators, Nursing, Organizational Culture, Quality of Health CareReferences
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Ana Luiza Ferreira Aydogdu, "The Impact of Organizational Culture on Nursing: A Comprehensive Analysis," World Academics Journal of Management, Vol.11, Issue.4, pp.32-41, 2023 -
Open Access Article
Lawan Garba, S.I. Ningi, Ado Ahmed
Research Paper | Journal-Paper (WAJM)
Vol.11 , Issue.4 , pp.42-47, Dec-2023
Abstract
The study investigated how website design and customer technology adoption influence customer loyalty within Nigeria`s banking sector. Its objective was to evaluate the correlation between website design, customer technology adoption, and customer loyalty. Two null hypotheses were created to steer the research. The study drew from the theoretical frameworks of Rogers` innovation diffusion theory and the Technology Acceptance Model (TAM). Employing a cross-sectional survey research design, the study focused on customers from eight internationally authorized banks in Bauchi State, Nigeria. Using Krejcie and Morgan`s (1970) formula, a sample of 384 customers was chosen, employing a convenience sampling technique. Data collection involved a five-point Likert scale questionnaire. Statistical Package for Social Science (SPSS) version 23.0 was used for data analysis, employing descriptive and inferential statistics along with multiple regression coefficients to test the formulated hypotheses. All null hypotheses were rejected, revealing a significant relationship between website design, customer technology adoption, and customer loyalty in Nigeria`s banking industry. The findings concluded that enhanced website design and customer technology adoption contribute positively to customer loyalty in this sector. Recommendations included enhancing website interactivity, simplifying online banking processes, and increasing awareness among customers regarding the benefits of e-banking.Key-Words / Index Term
Website Design; Customer Technology Adoption; Customers Loyalty; Banking Industry; Nigeria.References
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Lawan Garba, S.I. Ningi, Ado Ahmed, "Impact of Website Design and Customer Technology Adoption on Customers Loyalty in the Nigerian Banking Industry," World Academics Journal of Management, Vol.11, Issue.4, pp.42-47, 2023 -
Open Access Article
Abraham Odike Ijuo, Ilemona Adofu, Ibrahim Aishatu Ogiri
Research Paper | Journal-Paper (WAJM)
Vol.11 , Issue.4 , pp.48-53, Dec-2023
Abstract
This study examined the effect of health risk and government health expenditure on economic growth with focus on Nigerian economy. ARDL model was operationalized within the human capital development theory and Grossman model adopted to analyze the dataset spanning 1994-2021 and found out that health risk significantly retards the growth of the economy. The study also discovered that government spending, while negligible, had a short-term negative impact on the Nigerian economy but a long-term favorable impact. The study therefore recommended amongst other things that relevant stakeholders (government, non-governmental organizations and private individuals) should increase advocacy program on preventive measures against global disease outbreaks to minimize the risk factor associated with spread of such diseases as well as ensuring prudent investment in health sector, hence to achieve the desired growth of the economy.Key-Words / Index Term
Global Health Risk, Government Health Expenditure, Economic GrowthReferences
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[17] Akiri, E. S., Ijuo, O. A. & Vehe, B, M., "Self-Employment as a Strategy for Poverty Reduction: Empirical Evidence from Benue State," IIARD International Journal of Economics and Business Management, vol. 2, no. 3, pp. 21-41, 2016.
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[19] Riman, B. H. & Akpan, E. S., "Healthcare Expenditure in Nigeria; Does the level of Government Spending Really Matter?," SSRN, 2010.
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Abraham Odike Ijuo, Ilemona Adofu, Ibrahim Aishatu Ogiri, "Global Health Risk, Government Health Expenditure and Economic Growth: Empirical Evidence from Nigeria," World Academics Journal of Management, Vol.11, Issue.4, pp.48-53, 2023 -
Open Access Article
Financial Inclusion to Enhance Women Entreprenureship: A Conceptual Framework
Josephine A. Omali
Review Paper | Journal-Paper (WAJM)
Vol.11 , Issue.4 , pp.54-58, Dec-2023
Abstract
Financial Inclusion is a broad or a general practise that ensures people, especially the susceptible members of the society to have access to inexpensive and timely financial services, and sufficient credit in a fair and translucent way. The aim of this research is to provide a conceptual framework of financial inclusion approach to improve women entrepreneurship in Nigeria. The essential opinions of several researchers are covered as well as a general perspective on financial inclusion. Literature search was conducted using reliable electronic databases. The relevant literature collected were analysed and used for the study. The result of the study provide an in-depth discussion on the major financial inclusion’s dimensions, measurable financial inclusion’s parameters, and women entrepreneurship.Key-Words / Index Term
Digital banking, entrepreneurship, financial exclusion, financial services, loan, women entrepreneursReferences
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Josephine A. Omali, "Financial Inclusion to Enhance Women Entreprenureship: A Conceptual Framework," World Academics Journal of Management, Vol.11, Issue.4, pp.54-58, 2023 -
Open Access Article
Influence of Street Vending on Environmental Degradation along Abuja-Keffi Express-Way, Nigeria
Thomas U. Omali
Research Paper | Journal-Paper (WAJM)
Vol.11 , Issue.4 , pp.59-62, Dec-2023
Abstract
The surge in rural-urban migration usually influences virtually all urban ecosystems positively and negatively. It usually culminates to overpopulation, which in turn influences a high rate of unemployment in the cities. Consequently, a multitude of people engage in street vending. The purpose of this research is to assess the influence of street vending on environmental degradation along Abuja-Keffi expressway, Nigeria. Location data of major vending spots in the study area were acquired using Garmin 78s Handheld GPS. Also, a well-structured questionnaire was used to acquire the demographic data of the respondents. Furthermore, simple percentages and descriptive statistics were utilized for organizing and evaluating, and presentation of the data respectively. Results show that the indiscriminate disposal of waste from street hawking activities has a significant environmental effect.Key-Words / Index Term
Cities, land defacement, pollution, refuse, urbanizationReferences
[1] T.U. Omali, “Ecological Evaluation of Urban Heat Island Impacts in Abuja Municipal Area of FCT Abuja, Nigeria,” World Academics Journal of Engineering Sciences, Vol.7, Issue.1, pp.66-72, 2020.
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