Issues and Challenges in Measuring Security Threats During Personalized Web Search

Hina Ansari¹

Section:Research Paper, Product Type: Isroset-Journal
Vol.3 , Issue.6 , pp.10-14, Dec-2015

Online published on Jan 02, 2015

Copyright © Hina Ansari . This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
 

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Abstract :
The World Wide Web is an important source of data that can come either from the Web content, represented by the billions of pages publicly available, or from the Web usage, represented by the log information daily collected by all the servers around the world. The continuous growth in the size and use of the World Wide Web imposes new methods of design and development of online information services. Most Web structures are large and complicated and users often miss the goal of their inquiry, or receive ambiguous results when they try to navigate through them. On the other hand, the e-business sector is rapidly evolving and the need for Web marketplaces that anticipate the needs of the customers is more evident than ever. Therefore, the requirement for predicting user needs in order to improve the usability and user retention of a Web site can be addressed by personalizing it. This paper tries to address some issues regarding some of the major challenges faced by Search Engines.

Key-Words / Index Term :
PWS, Security threats, ODP Metadata

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