Abstract
Macro-environment elements such as Political, Economic, Social, Technological, Legal, Environmental factors have an indirect influence on the organization which sets the comprehensive framework of conditions and mutual influences factor showed the more impact and the social factor showed less impact on the performance of the pharmaceutical industries determining all the aspects of the behaviour of the market actors. The focus of the study is to study the impact of the macro environmental factors on the performance of the pharmaceutical industries in India. A simple random sampling technique with 30 respondents as the sample size is fixed for the data collection and analysis. The study has been conducted with the use of both descriptive and inferential statistics. Measures of the central tendency and the histogram are used as descriptive statistics and the Chi-square test of association is the inferential statistics. Chi-square test of association authenticated there is a significant association between the performance of the pharmaceutical industries with factors (Political, Economic, Technological, Legal) and there is no significant association between the performance of the pharmaceutical industries and the remaining factors (social, environmental). Further, from the Descriptive statistics, we conclude that the political factor has more influence whereas the social factor has less influence.
Key-Words / Index Term
pharma Macro-environmental factors, pharmaceutical industries, statistical method, marketing
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