Role of Technology in Service Innovation

S.P. Rewatkar¹ , A. K. Mansuri²

Section:Review Paper, Product Type: Journal-Paper
Vol.5 , Issue.8 , pp.165-168, Aug-2019

Online published on Aug 31, 2019

Copyright © S.P. Rewatkar, A. K. Mansuri . This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
 

View this paper at   Google Scholar | DPI Digital Library

XML View     PDF Download

How to Cite this Paper

Abstract :
In the present study, researcher is focusing on the role of technology in service innovation. The services are a major part of economic activities and the world today is dominated by the service sector. The services are intangible, inseparable, heterogenic, perishable and have fluctuating demand. The service innovation indicated several changes related to various practices of services in an organization, and characteristics of the final service offering. The organizational capability, marketing capability, service innovation strategies, Service- dominant and Resource – advantage were focused during the study. The study turns out that the innovative technology enables and supports improvements in the field of services, which may lead the organization to get sustainable competitive advantage in its present marketplaces and also to establish new markets through innovative and improved services.

Key-Words / Index Term :
Services, Technology Service Innovation, Service innovation strategy, Service- dominant and Resource – advantage

References :
[1] Hollensen, S., (2004) Global Marketing. 3rd Ed. Prentice Hall Publishing.
[2] Hollensen, Svend, (2001), Global Marketing, 2nd Edition. Financial Times, Prentice Hall.
[3] Lovelock, Vandermerwe, Lewis, (1991), Services Marketing: A European Perspective. McGraw-Hill, U.S.A
[4] Chen, J. S., Tsou, H. T. and Huang, A. Y. H. (2009). Service delivery innovation. Journal of Service Research, 12(1), 36-55.
[5] Den Hertog, P. (2000). Knowledge-intensive business services as co-producers of innovation. International Journal of Innovation Management, 4(4), 491-528.
[6] Gago, D. and Rubalcaba, L. (2007). Innovation and ICT in service firms: towards a multidimensional approach for impact assessment. Journal of Evolutionary Economics, 17(1), 25-44.
[7] Kumar, V., Kumar, U. and Persaud, A. (1999). Building technological capability through importing technology: the case of Indonesian manufacturing industry. The Journal of Technology Transfer, 24(1), 81-96.
[8] Vargo, S. L. and Lusch, R. F. (2004). Evolving to a new dominant logic for marketing. Journal of Marketing, 68(1), 1-17.).
[9] Hunt, S. D. and Morgan, R. M. (1995). The comparative advantage theory of competition. Journal of Marketing 59(2), 1-15.
[10] Gallouj, F. and Weinstein, O. (1997). Innovation in services. Research Policy, 26(4-5), 537-556.
[11] Cooper, R. G., Edgett, S. J. and Kleinschmidt, E. J. (1999). New product portfolio management: Practices and erformance. Journal of Product Innovation Management, 16(4), 333-351.
[12] Griffin, A. (1997). PDMA research on new product development practices: Updating trends and benchmarking best practices. Journal of Product Innovation Management, 14(6), 429-458.
[13] Menor, L. J. and Roth, A. V. (2007). New service development competence in retail banking: Construct development and measurement validation. Journal of Operations Management, 25(4), 825-846.
[14] Georg Licht and Dietmar Moch, Innovation and Information Technology in Services, May 1997