Communication as an Awareness Tool for Pulse Polio Immunization Program: A Case Study

Aparajita Modak¹

Section:Research Paper, Product Type: Journal-Paper
Vol.5 , Issue.12 , pp.74-78, Dec-2019

Online published on Dec 31, 2019

Copyright © Aparajita Modak . This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
 

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Abstract :
In the present era of information technology, communication is considered as a tool for awareness generation. Communication is very important for the social development as it provides an understanding of the social issues. The present research is based on the similar concept, i.e. how communication is used as a tool of awareness for public health related issues. This study aims to identify misconceptions related to pulse polio immunization and the role of communication as a tool of awareness. The researcher has selected Madhab Bari village in west Tripura as a case for the research and study. The main aim of this study is to find out the tools employed in the process of communication, media access and media habits among the respondents of the village, the role played by the health centers and other health workers in making the villagers of Madhab Bari Village aware about the importance of pulse polio immunization. Research methodology used in the study was mainly primary. Data were collected from the Social Welfare & the Social Education Department, Madhab Bari Gram Panchayet Office, CDPO, Supervisor, Multi Purpose Workers, Anganwadi & ASHA workers, helpers, and villagers.

Key-Words / Index Term :
Communication Tools, Awareness Generation, Pulse Polio Immunization

References :
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