Gender Fairness Initiative and Performance of Female Journalists: A Case of the Media Industry in Kenya

J.K. Wangusi¹ , I.O. Abuya²

Section:Research Paper, Product Type: Journal-Paper
Vol.6 , Issue.2 , pp.1-8, Feb-2020

Online published on Feb 28, 2020

Copyright © J.K. Wangusi, I.O. Abuya . This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
 

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Abstract :
Studies conducted in the past have established that gender fairness is an important aspect of performance in the workplace. This study sought to investigate the influence of gender fairness initiative on performance of female journalists in Kenya in terms of equal remuneration, equal recruitment criteria, equal appraisals and equality in the number of male and female journalists. The cross-sectional study was conducted in four mainstream media organizations in Kenya. Krejcie and Morgan table was used to determine the sample size while stratified random sampling technique was used to select 320 male and female journalists working with the Standard Media Group, Nation Media Group, Kenya Broadcasting Corporation (KBC) and Media Max Limited. Self-administered 5-point likert scale questionnaires were used to collect data from the respondents. Correlational analysis showed a moderate positive linear relationship between gender fairness initiative and performance of female journalists in the media industry in Kenya (R =.470; P<.05). The R-square adjusted showed that 21.2% of the variations of the variations in the performance of female journalists could be attributed to gender fairness initiative. Multiple linear regression analysis revealed an F ratio = 25.167; P<.05 which showed that gender fairness initiative influenced the performance of female journalists in the media industry in Kenya to a statistically significant extent.

Key-Words / Index Term :
Gender Fairness Initiative, Female Journalists, Media Industry, Performance

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