A Study of Investment Behaviour at Serkawn Community, Lunglei, Mizoram

Angela Lalremruati Chinzah¹ , R. Lalnunthara²

Section:Research Paper, Product Type: Journal-Paper
Vol.6 , Issue.8 , pp.49-53, Aug-2020

Online published on Aug 31, 2020

Copyright © Angela Lalremruati Chinzah, R. Lalnunthara . This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
 

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Abstract :
Investment refers to investing of money by the investors in the financial products to receive future returns. The present study attempted to investigates the investment behaviour at Serkawn Community, Lunglei, Mizoram. For the purpose of the study, primary data were collected by administering a structured questionnaire among the sample respondents. Secondary data were collected through journals. As the factor influencing their investments, the study found that 40% of the respondents mentioned ?safety? is an important factor influencing their investments. 26% of the respondents mentioned ?return potential? as an important factor. The study also revealed that 50% of the respondents invested in small savings scheme, 38% of the respondents invested in fixed bank deposit, 32% invested in post office deposit, and 20% of the respondents invested in life insurance scheme. Therefore, the study suggested that banks and financial institutions would take additional steps to give awareness regarding investment avenues available for the public and encourage them to make more investment for their future which will bring economic development in return

Key-Words / Index Term :
Investment behaviour, Investment schemes, Investment decision, Investors, Financial institutions

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