A Study on the Influencing Factors of Social Media Use in Recruitment and Selection Process of Employees: A Case of the Banking Sector in the Ga-West Municipality

Samuel Dartey¹ , FengYing ² , Sonia Missah Amoabeng³ , Isaac Ahakwa⁴ , Leslie Afotey Odai⁵

Section:Research Paper, Product Type: Journal-Paper
Vol.7 , Issue.8 , pp.8-17, Aug-2021

Online published on Aug 31, 2021

Copyright © Samuel Dartey, FengYing, Sonia Missah Amoabeng, Isaac Ahakwa, Leslie Afotey Odai . This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
 

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Abstract :
This current study focused on the factors influencing social media use in recruitment and selection process of employees: a case of the banking sector in the Ga-west municipality. A purposive sampling technique was used to solicit data using 350 questionnaires among the employees of some banking sectors in the Ga-West Municipality. In analyzing the data, a simple statistical tool, specifically Smart PLS algorithm, bootstrapping, and blindfolding, multiple regression analysis, SPSS version (23) and Sobel test analysis were used to analyze the data collected. The result of the data analysis revealed that: perceived benefit and perceived opportunity have significant and positive effect on social media recruitment and selection process. Again, perceived risk and perceived cost also have significant negative influence on social media recruitment and selection process. Finally, the result from the mediation analysis showed that, Job satisfaction partially mediates the association between the independent variables and the output variable. The study recommended that, for the organization to continue to employ quality candidates through social media, management must commit more resources to the improvement of their internet and other social networks to ensure its effectiveness.

Key-Words / Index Term :
Social media, recruitment and selection, perceived cost, perceived benefit, perceived risk, perceived opportunities, Ga-West Municipality

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