Strategic Management for Healthcare Organizations: Navigating the Challenges of Complexity

Clare Koning¹

Section:Research Paper, Product Type: Journal-Paper
Vol.8 , Issue.5 , pp.17-25, May-2022

Online published on May 31, 2022

Copyright © Clare Koning . This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
 

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Abstract :
Strategic management is the design and implementation of tactical plans to reach specific goals using available resources. This integrative literature review will outline the application of strategic management in healthcare organizations. The purpose of this discussion is to give an overview of strategic management in healthcare organizations, and the unique characteristics and context that exists, as well as highlight the key principles of a strategic management plan that is well executed and implemented. A review of the literature will highlight the strengths and challenges that exist due to the ever-increasing complexity in healthcare settings and use Drucker’s theory of business to add value and fill the gaps in knowledge. Strategic management plans often fall short of implementation. Successful execution of the plan will be discussed with a focus on strategic thinking, strategic branding, and strategy redesign as principles of success. The goal is to provide a deeper understanding of strategic management in healthcare organizations and identify elements that can improve strategy success.

Key-Words / Index Term :
healthcare organization, strategic branding, strategic management, strategic thinking

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