A Study of the Experiences of First-Time and Repeat Tourists during 56 Bhog Offerings in Mathura, India

Vikas Sharma¹ , Dhananjay Srivastav²

1. Swami Vivekanand Subharti University, Meerut, India.
2. Swami Vivekanand Subharti University, Meerut, India.

Section:Research Paper, Product Type: Journal-Paper
Vol.9 , Issue.12 , pp.35-43, Dec-2023

Online published on Dec 31, 2023

Copyright © Vikas Sharma, Dhananjay Srivastav . This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
 

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Abstract :
This study finds to provide a study of comparative analysis of the experiences by first-time and repeat tourists participating in the `56 Bhog` offerings in Mathura, India. Drawing upon the concepts of tourist segmentation and satisfaction, this research explored the unique dynamics of cultural and spiritual tourism in Mathura. It is based on the premise that the experiences of first-time and repeat tourists are influenced by their prior knowledge, expectations which in turn shape their levels of satisfaction. Utilizing a quantitative approach, data was collected from 300 respondents to systematically evaluate the disparities in the experiences of first-time and repeat tourists. A structured questionnaire was administered to gather insights into their perceptions, expectations, and overall satisfaction. Repeat tourists consistently reported higher levels of satisfaction, attributing this to their familiarity with the cultural and religious aspects of the event. Conversely, first-time tourists exhibited a mix of uncertainty, leading to varied satisfaction levels. This research underscores the necessity of tailoring tourism experiences to meet the distinct requirements of different visitor segments. It highlights the significance of the varying levels of familiarity and cultural context among tourists to enhance their overall satisfaction during cultural events. This research contributes to the field by the influence of visitor dynamics on the cultural and spiritual tourism landscape. The comparative analysis of first-time tourists and repeat tourists offers fresh insights adds to the body of knowledge in the domain of tourism research.

Key-Words / Index Term :
`56 Bhog` offerings, Mathura, First-time tourists, Repeat tourists.

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