From Data to Dollars: The Role of Tokenization-Blockchain Digital-Driven Marketing in Iringa Municipal

Lusekelo Kibona¹

Section:Research Paper, Product Type: Journal-Paper
Vol.10 , Issue.10 , pp.57-67, Oct-2024

Online published on Oct 31, 2024

Copyright © Lusekelo Kibona . This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
 

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Abstract :
The digital age has revolutionized how businesses operate, with marketing being one of the most affected sectors. In recent years, tokenization and blockchain technology have emerged as powerful tools in reshaping digital-driven marketing strategies. Tokenization, which involves the representation of assets or data in the form of digital tokens, enables businesses to offer more transparent, secure, and decentralized solutions. This study explored the role of tokenization and blockchain technology in enhancing digital marketing strategies within Iringa Municipal. Through a mixed-methods approach, including interviews with 100 local business representatives, the research aimed to identify how tokenization can create new value propositions and revenue streams, assess the benefits of blockchain for digital marketing campaigns, and highlight the challenges faced in implementing these innovative strategies. Findings indicated significant potential for tokenization to increase customer engagement, enhance data security, and reduce transaction costs. However, challenges such as technical complexity, regulatory concerns, and varying levels of adoption by businesses were also evident. The study concluded that while tokenization offers substantial benefits for digital marketing, a strategic approach that includes education, integration with existing systems, and regulatory collaboration is essential for successful implementation. These insights provide a valuable framework for businesses looking to leverage blockchain technology in their marketing efforts, flagging the way for more inventive and effective strategies in the digital landscape.

Key-Words / Index Term :
Tokenization, Blockchain Technology, Digital Marketing, Value Propositions, Scalability of Tokenization, Customer Engagement, Data Security, Transaction Costs, Marketing Strategies, Business Adoption

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