Creativity and Innovation in Organizational Development: Nigeria Hospitality Business Perspective

Femi Isaac Lanre-Oke¹

Section:Research Paper, Product Type: Journal-Paper
Vol.7 , Issue.2 , pp.68-72, Dec-2019

Online published on Dec 31, 2019

Copyright © Femi Isaac Lanre-Oke . This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
 

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Abstract :
Looking at the unique and complex nature of the creativity and innovation concept, it becomes an imperative for experts in Organization Development (OD) to investigate more on the subject matter, in order to make our society better with an increase in productivity. The research puts its searchlight into the hospitality industry in Nigeria, with special focus on restaurant, hotel and bar. The examination involved 155 target audience in the aforementioned industry. The creativity and innovation of the employees and employers were analyzed using the five dimensional analysis, which include the Autonomy, Task significance, Identity, skill variety, and task feedback. The last part of the questionnaire makes use of the self test creativity report to investigate new ideas and methods they have tried first to improve productivity and profitability of the industry. A creativity game was also carried out with 30 people in the industry, where 30 blank boxes were drawn and both employees and employers turn it to meaningful object.

Key-Words / Index Term :
Creativity, Innovation, Nigerian Business, Employees, Hospitality

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