Managing Competitive Business and Leadership Strategies-A Study on Amazon.com

Jameel Mohammed Ahmed¹ , Shanavas Moosafintavida²

Section:Research Paper, Product Type: Journal-Paper
Vol.8 , Issue.3 , pp.59-66, Sep-2020

Online published on Sep 30, 2020

Copyright © Jameel Mohammed Ahmed, Shanavas Moosafintavida . This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
 

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Abstract :
Amazon is the world’s biggest online retailer and is in fact a pioneer within the online retailing space. Though it begun as a web bookstore, its victory in its wander impelled it to differentiate into offering anything that can be sold online. Encourage, Amazon has moreover extended universally and presently works around the world through a combination of localized entries and globalized conveyance and coordination’s platforms. The way in which Amazon has utilized innovation as a source of competitive advantage and harvested the benefits of the economies of scale in expansion to leveraging the synergies between its inside assets and external drivers has produced numerous rivals who point to mimic and superior its commerce model. The study points to show the Amazon achievement techniques. Since the objective of the Company is to end up the most excellent place to purchase, find and discover an item or benefit available online. Amazon.com will proceed to upgrade and broaden its brand, client base and electronic commerce mastery with the objective of creating customers` favoured online shopping goal, in the Joined together States and around the world.

Key-Words / Index Term :
Amazon success Techniques, Leadership Strategies, Competitive Business

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