A Systematic Literature Review on A Fully Integrated Business and the Natural Environment: Drivers, Strategies, and Trajectories

Wijanto Hadipuro¹

Section:Research Paper, Product Type: Journal-Paper
Vol.10 , Issue.2 , pp.19-23, Jun-2022

Online published on Jun 30, 2022

Copyright © Wijanto Hadipuro . This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
 

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Abstract :
Integrating business with the environment is getting more important nowadays. Through a systematic literature review, this article tries to interrogate the successes and failures of the attempt, the drivers, existing strategies used, and the trajectories to integrate the two goals. The result shows a mix of successes and failures. Virtualization, digitization, dematerialization, diminishing of warehouses/office spaces, decarbonization, and shortening of supply chains were the successes. The negative results were increasing costs, contradictory impacts of e-business and ICT on the environment, and the failure of many green products. The drivers to integrate the two are also increasingly getting stronger. The drivers were that not only from the business initiative to get more competitive through the concern for the environment, but also pressures from the government, Non-Governmental Organizations, green consumers, and other business sectors such as insurance, investors, and suppliers. Most of the business strategies found dealt with green marketing and cost leadership configuration, such as green supply chain, design-for-environment, eco-design, lifecycle design, and or green design, eco-efficiency or environmental efficiency, lean production, and cradle to cradle. These strategies leave at least two problems to be solved: developing economic valuation techniques for the environment to confirm that all those strategies bring profit for the business and benefits to the environment. Supporting systems needed are how globalization can bring prosperity to local people to sustain economic growth, and how government intervention such as levying environmental taxes can flourish a circular economy of the cooperation between and among companies to solve waste.

Key-Words / Index Term :
Business, Environment, Drivers, Strategies, Trajectories

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