Female Consumer Perception towards Digital Marketing on the Apparel Products

D. Poorani¹ , J. Vidhya²

Section:Research Paper, Product Type: Journal-Paper
Vol.10 , Issue.2 , pp.28-31, Jun-2022

Online published on Jun 30, 2022

Copyright © D. Poorani, J. Vidhya . This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
 

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Abstract :
The background to the present paper is that shoppers, significantly ladies, square measure actuated by a range of various reasons, as well as socializing and pleasure. Despite the expansion of web marketing (e-retailing), these social desires square measure mostly unmet in e-shopping. Within the street, ladies do most of the searching however on-line searching (e-shopping) tends to be dominated by male shoppers. At an equivalent time, social networking is growing quick and is particularly common amongst young females. The aim of this paper is to draw on previous analysis regarding why individuals look so as to explore the thought of social e-shopping, supported combining e-shopping with social networking. It tends to propose that shoppers, significantly young females, can like social e-shopping to ancient e-shopping. It tend to distributed a qualitative study for our propositions with a comparison experiment, semi-structured form and focus cluster, to match a standard e-shopping web site with a social e-shopping one. The findings reveal that young ladies like social e-shopping sites. Each utilitarian and indulgent young female shopper found social e-shopping pleasant and helpful. However, though several participants found the social e-shopping website tougher to use, this was outweighed by their enjoyment of the positioning and it’s utility. The study demonstrates the potential worth of the thought of social e-shopping for future analysis. The findings have sensible implications in this social e-shopping will be a valuable strategy for e- retailers desirous to gain competitive advantage and to absolutely increase the e-shopping behaviour intentions of young ladies. This study is original in being the primary educational study of that we tend to square measure aware to propose the thought of social e-shopping and examine the influences of social e-shopping on shopper searching behaviour.

Key-Words / Index Term :
e-shopping, behavior, networking, technological, feminine

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