Dynamic of female Millennials buying Behaviour on apparel products

D. Poorani¹ , Kadalarasane ² , P. Datchayani³ , C. Gomathi⁴

1. Dept. of Business Administration, ANAMALAI UNIVERSITY, Tamilnadu, India.
2. Dept. of Business Administration, Christ Institute of Technology, Pondicherry, India.
3. Dept. of Business Administration, ANAMALAI UNIVERSITY, Tamilnadu, India.
4. Dept. of Commerce, ANAMALAI UNIVERSITY, Tamilnadu, India.

Section:Research Paper, Product Type: Journal-Paper
Vol.10 , Issue.4 , pp.17-21, Dec-2022

Online published on Dec 31, 2022

Copyright © D. Poorani, Kadalarasane, P. Datchayani, C. Gomathi . This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
 

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Abstract :
This study is to analyse the dynamic of female buying Behaviour on apparel products. In a current scenario the female apparel products has become more varied in aesthetics aspects on apparel products. Day to day in digital marketing it has been increasing positive attitude towards buying apparel products especially in textile industries and most of the female are preferring to wear western style. This study examines the insights of shopping habits, brand awareness, brand preference and product style of female consumers in the apparels products. This research is based on conceptual and This study focuses on the different in shopping orientation on female consumers with by knowing buying Behaviour dimensions like store attributes, product attributes and reference group and festival attributes. It will be useful for the marketer to develop the product strategies for their growth.

Key-Words / Index Term :
Apparel products, buying Behaviour, attributes and female attitudes.

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