Purchasing Intentions of Female Millennial`s Towards Apparel Products

D. Poorani¹ , Viyayakuamr R.² , Kadalarasane T.³

Section:Research Paper, Product Type: Journal-Paper
Vol.11 , Issue.3 , pp.24-28, Sep-2023

Online published on Sep 30, 2023

Copyright © D. Poorani, Viyayakuamr R., Kadalarasane T. . This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
 

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Abstract :
In a current scenario shopping intentions has been increased by the female customers. Mostly female millennial`s purchasing has become a fashion way of living. Incredible growth in a apparel industry and the females were enhancing towards fashion and day-to-day apparel needs of the females were increased. Females were interested in stylish. This study is focused on perception apparel shopping habits of female millennial`s. This study is to analyze the purchase intentions of females towards apparel products and to analyze the impact of various demographic factors on shopping habits towards apparel products. This study gives detailed analysis on the factors that are females making shopping habits on the apparel products. Purchasing decisions on apparel will be differ from the females based on their aesthetic preference.

Key-Words / Index Term :
Shopping habits, apparels, Purchase intentions and purchase decision

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