The Impact of Higher Marketing Mix on Increasing Sales Volume (A Field Study on the Commercial Bank of Syria)

Bassel Anwar Asaad¹ , Ghazal Shafik Safia²

Section:Research Paper, Product Type: Journal-Paper
Vol.11 , Issue.3 , pp.42-50, Sep-2023

Online published on Sep 30, 2023

Copyright © Bassel Anwar Asaad, Ghazal Shafik Safia . This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
 

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Abstract :
Marketing mix plays a prominent role in increasing sales volume in banks. In this research, we have dealt with the concept of marketing mix and its importance The study aimed to clarify the impact of HMM on increasing sales volume. A set of recommendations have been reached that can show the impact of the marketing mix on increasing sales` volume in the Commercial Bank in Syria. The descriptive analytical approach used. The study findings The effect of the higher marketing mix on increasing sales volume in private banks.

Key-Words / Index Term :
marketing mix, sales volume, Commercial Bank, Syeia, Prouduct, Sales

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