Obstacles of Service Distribution Channels of FMCG Products in Emerging Rural Markets-An Indian Perspective

Mahuya Adhikary¹ , Moumita Chatterjee²

1. Dept. of Management, Sister Nivedita University, Kolkata, India.
2. Dept. of Management, Sister Nivedita University, Kolkata, India.

Section:Research Paper, Product Type: Journal-Paper
Vol.11 , Issue.4 , pp.1-6, Dec-2023

Online published on Dec 31, 2023

Copyright © Mahuya Adhikary, Moumita Chatterjee . This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
 

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Abstract :
Marketing in agrestic areas of India has various problems in service distribution mechanism. The low population density as well as unattainability of servicing villages make it strenuous for individual residents which often suits uneconomical. Direct delivery of goods costs twice that of urban marketplaces even to the leading one percent of the villages. This study comprises the various characteristics and obstacles faced by the service distribution channels of FMCG products in agrestic regions in various emerging markets. The paper concludes that the primary reason for poor service delivery and high cost, inefficient channel management and optimum distribution negatively affect the cost of the product as well as service of the company.

Key-Words / Index Term :
FMCG products, Physical Distribution, Population Density, Inefficient Channel Management, Service Distribution Channels

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