Survey Analytics of Star Hotels

Raj Aditya Kumar¹ , V.V Haragopal²

Section:Survey Paper, Product Type: Isroset-Journal
Vol.5 , Issue.5 , pp.192-198, Oct-2018

CrossRef-DOI:   https://doi.org/10.26438/ijsrmss/v5i5.192198

Online published on Oct 31, 2018

Copyright © Raj Aditya Kumar, V.V Haragopal . This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
 

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Abstract :
The hospitality industry is growing not only in volume but in usage of technology as well. To keep pace with growing customer expectations, hotel industry needs to adapt quickly to ever changing customer preferences. This requires extensive use of analytics, driven by statistical methods, information technology and tools. Customer delight and the resulting high occupancy are the levers the hoteliers have, to stay competitive and improve profitability. In this article we discuss the preferences and views of the respondents about their likes and dislikes regarding the hospitality industry (star hotels). The primary data collected was analysed statistically with almost all attributes of preferences and the results are discussed in detail which will help the hospitality industry in making the right investment decisions. The approach is based on use of powerful multivariate statistical techniques like factor analysis to arrive at the conclusions. The statistical computations are analysed using SPSS (IBM-PASW) tool.

Key-Words / Index Term :
Ordinal data, Eigen Values, Eigen Vectors, Principal Component Analysis, Factor Analysis

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