Volume-10 , Issue-10 , Oct 2024, ISSN 2454-9312 (Online), 2454-6143 (Print)

• Open Access   Article

  Importance of Psychological Well-being after disasters in Bangladesh: A Narrative Review

  Farhana Khandoker, Jalal Uddin, Tazveen Fariha, Shahida Sultana Shumi

  Research Paper | Journal-Paper (IJSRMS)

  Vol.10 , Issue.10 , pp.1-6, Oct-2024

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  This narrative review focuses on Bangladesh, offers a conceptual framework for comprehending the significance of psychological well-being in the aftermath of both man-made and natural disasters. The study finds significant issues, such as the effects of man-made crises like the Rana Plaza disaster which was collapsed and the Rohingya refugee crisis, and natural catastrophes like floods and storms, on mental health by reviewing the qualitative literature that already exists. It looks at the psychological outcome from disasters, such as PTSD, despair, and anxiety, which make it difficult to rehabilitate and impede functioning. The importance of protective factors and coping methods is emphasized, illustrating how these tools improve people`s capacity to handle stressful circumstances. The analysis underscores the significance of community-based psychological health initiatives and the necessity of culturally competent mental health interventions, especially for vulnerable populations like children. The research emphasizes how important it is to boost mental health infrastructure, lessen stigma, and use technology like telemedicine to increase access to psychological health care in Bangladesh. In order to create extensive resilience and encourage thorough recovery in Bangladesh, the assessment ultimately recommends increased government focus, international cooperation, and the inclusion of mental health into more complete disaster recovery programs.

  Key-Words / Index Term
  Bangladesh, psychological well-being, trauma, natural disasters, man-made disasters, international cooperation, public health

  References
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  Citation
  Farhana Khandoker, Jalal Uddin, Tazveen Fariha, Shahida Sultana Shumi, "Importance of Psychological Well-being after disasters in Bangladesh: A Narrative Review," International Journal of Scientific Research in Multidisciplinary Studies , Vol.10, Issue.10, pp.1-6, 2024

• Open Access   Article

  Trauma and the Overstimulation of the Death-Drive: A Psychoanalysis of Self-Destructive Compulsions in The Scarlet Letter and Moby Dick

  Nahreen Saleha Shahadat

  Research Paper | Journal-Paper (IJSRMS)

  Vol.10 , Issue.10 , pp.7-14, Oct-2024

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  The paper aims to link the theory of the death drive by Freud, formally known as thanatos, with traumatic experiences of individuals. In other words, the purpose of the study was to determine whether trauma overstimulates the inherent death drive in individuals in hopes for a better comprehension of the nature of traumatic events and the ways that individuals choose (or are rather compelled to choose) to cope with them. Hence the two characters from the two novels, i.e. Arthur Dimmesdale from Nathaniel Hawthornes’s The Scarlet Letter and Captain Ahab from Herman Melville’s Moby Dick, were selected in order to establish a synchronic juxtaposition. Both characters can be seen to be driven by self-destructive compulsions: self-harm in Dimmesdale and delusional grandiose in Ahab. Through a qualitative approach of textual analysis and theoretical scrutiny the paper aimed to first identify whether the two characters exhibit the characteristics of an overstimulated death drive, i.e. the need to reduce tension, masochism, compulsive behaviors that are destructive in nature, narcissism and an overpowering superego, and then whether these attributes originate from their respective traumatic and canonical experiences. It was found that the act of infidelity and his inability to take responsibility was a deeply traumatic experience for Arthur Dimmesdale for which he resorted to self-harm as a defense mechanism. On the other hand, for Captain Ahab the incident of his leg’s amputation by the whale was a triggering and emasculating event that resulted in the fixation and delusional need to seek revenge despite the obvious and inevitable probabilities of self-destruction. Therefore, the paper illustrates how trauma can lead to the overstimulation of the death drive and hence lead to self-endangerment.

  Key-Words / Index Term
  Trauma, Death-drive, Thanatos, Dimmesdale, Ahab, Self-destruction, Psychoanalysis

  References
  [1] D.B. Diamond, “That self was gone!” The Transformations of Arthur Dimmesdale in The Scarlet Letter: A Psychoanalytic Perspective,” Johns Hopkins University Press, 2018.
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  [7] H.A. Myers, “Captain Ahab`s Discovery: The Tragic Meaning of Moby Dick,” New England Quarterly, Inc., 1942.
  [8] A. Sharma, S. Chander, “Psychoanalytic Reflections on Ahab in Herman Melville`s Moby Dick,” Journal of Emerging Technologies and Innovative Research (JETIR), Vol.5, Issue.9, pp.271-274, 2018.
  [9] N. J. B. Zinnah, “The Social Image Crisis of Santiago and Captain Ahab: A Psychoanalytic Comparison between The Old Man and the Sea and Moby-Dick”, Varendra University, Bangladesh, 2023.
  [10] Karmila, “Eva’s Personality Development: A Psychoanalytic Approach on the Movie Freedom Writers,” International Journal of Scientific Research in Multidisciplinary Studies, Vol.6, Issue.1, pp.54-58, 2020.
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  [17] N. Hawthorne, “The Scarlet Letter,” Friends’ Book Corner, Bangladesh, 2022.
  [18] H. Melville, “Moby Dick or, The Whale,” Friends’ Book Corner, Bangladesh, 2012.

  Citation
  Nahreen Saleha Shahadat, "Trauma and the Overstimulation of the Death-Drive: A Psychoanalysis of Self-Destructive Compulsions in The Scarlet Letter and Moby Dick," International Journal of Scientific Research in Multidisciplinary Studies , Vol.10, Issue.10, pp.7-14, 2024

• Open Access   Article

  A Worldwide Continent-Oriented Cultural Behavior Analysis Based on Geographical Location

  Marcelo Moreira

  Research Paper | Journal-Paper (IJSRMS)

  Vol.10 , Issue.10 , pp.15-20, Oct-2024

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  Abstract
  Cultural behavior is the individual behavior related to culture. This paper presents a worldwide cultural behavior analysis based on geographical location. Initially, the author presented general global cultural characteristics using global maps to compare religion, music, and food with physical location. Later, the paper presents a case study to compare the Brazilian, American, Swedish, and Portuguese populations, development, language, education, and professional behavior. Finally, there is a deeper multifactor cultural behavior analysis that considers the countries of each continent. The author observed culture sharing between the American continents and Australia from the world chart analysis. Cultural knowledge is essential for adequate behavior and crucial to avoiding misunderstanding, prejudice, and crimes. Cultural know-how may also lead to clear, effective, and efficient communication, contributing to social and emotional intelligence.

  Key-Words / Index Term
  Cultural behavior, geographical location, Brazil, U.S., Sweden, Portugal

  References
  [1] Febb Brix G Onarse, Rene M. Bonifacio, “Beyond Urbanization: Language Transcendence of Manobo- Agusanon Language Through Multilingualism in Agusan Del Sur, Philippines,” International Journal of Scientific Research in Multidisciplinary Studies, Vol.10, Issue.7, pp.11-28, 2024.
  [2] María del Carmen García-Mendoza, Susana Coimbra, Inmaculada Sánchez-Queija, Águeda Parra, “Intergenerational Solidarity During Emerging Adulthood,” Psychology Research and Behavior Management, Vol.17, 2024.
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  [8] Turdiyev Bexruz Sobirovich, “The Strategy of Cultural Development in Central Asia During Amir Temur and the Temurids Dynasty,” International Journal of Scientific Research in Multidisciplinary Studies, Vol.7, Issue.3, pp.75-77, 2021.
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  [12] Mihretu M.A., Fetene M.A. , Awoke B.G., Molla A.D., Tikuneh D.B., “Performance Evaluation of Power Tiller for Rice Cultivation in South Gondar Zone, Amhara Region, Ethiopia,” International Journal of Scientific Research in Multidisciplinary Studies, Vol.8, Issue.4, pp.36-41, 2022.
  [13] Lucas Dawson, Marine Elbakidze, Taras Yamelynets, L.E. Kraft van Ermel, Karl-Erik Johansson, Christina Schaffer, “Urban greenspace for social integration: Which types of greenspace do new-Swedes prefer and why?,” Urban Forestry & Urban Greening, Vol.95, 2024.
  [14] Fernando Pinheiro, “CONSIDERATIONS FOR AN APOLOGY FOR AFRODESCENDANTS IN BRAZIL,” Dialogue Journal, 2024.
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  Citation
  Marcelo Moreira, "A Worldwide Continent-Oriented Cultural Behavior Analysis Based on Geographical Location," International Journal of Scientific Research in Multidisciplinary Studies , Vol.10, Issue.10, pp.15-20, 2024

• Open Access   Article

  Computer-aided Instruction as a key to sustain continuous teaching and learning during the COVID-19 pandemic in Kano State Public Universities

  Abdulaziz Bello, Ibrahim Adamu Usman, Tanimu Bala

  Research Paper | Journal-Paper (IJSRMS)

  Vol.10 , Issue.10 , pp.21-29, Oct-2024

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  Abstract
  Conventional educational systems were affected by the COVID-19 pandemic all over the world, including public universities in Kano State, where students had to sit through extended periods of academic inactivity. This disruption made clear the necessity for permanent, alternate teaching strategies to guarantee ongoing instruction in times of emergency. This study examines the efficacy of the Computer Aided Instruction (CAI) approach in addressing this issue and evaluates its capacity to maintain continuous learning both during and after the pandemic. The study employed an experimental research design to assess CAI`s effect on students` learning outcomes. They were using Morgan`s sample size determination technique. A sample of 360 students was selected from a population of 5,000 enrolled in three public universities in Kano State using Morgan`s sample size determination technique. Two groups of students were randomly assigned to each group: one for experimentation using CAI to deliver teaching, and the other for control using conventional techniques. Assessments of the students` performance were done both before and after the test. The data obtained was analyzed using SPSS, which included independent-sampled t-tests and descriptive statistics. The findings revealed a noteworthy enhancement in the experimental group`s academic performance relative to the control group (p < 0.05), indicating the efficacy of CAI in fostering ongoing learning. These results highlight how important CAI is to preserving academic advancement in the face of interruptions. To improve students` learning resilience in the event of future calamities, the study suggests including CAI in university curricula.

  Key-Words / Index Term
  Computer Aided Instruction (CAI), Continuous learning, COVID-19 pandemic, Public universities, Experimental design, Sustainable education

  References
  [1] Bozkurt, A., Jung, I., Xiao, J., Vladimirschi, V., Schuwer, R., Egorov, G., Lambert, S., Al-Freih, M., Pete, J., Olcott, Jr., D., Rodes, V., Aranciaga, I., Bali, M., Alvarez, A. J., Roberts, J., Pazurek, A., Raffaghelli, J. E., Panagiotou, N., de Coëtlogon, P., Shahadu, S., Brown, M., Asino, T. I., Tumwesige, J., Ramírez Reyes, T., Barrios Ipenza, E., Ossiannilsson, E., Bond, M., Belhamel, K., Irvine, V., Sharma, R. C., Adam, T., Janssen, B., Sklyarova, T., Olcott, N., Ambrosino, A., Lazou, C., Mocquet, B., Mano, M., & Paskevicius, M. A global outlook to the interruption of education due to COVID-19 pandemic: Navigating in a time of uncertainty and crisis. Asian Journal of Distance Education, Vol.15, Issue.1, pp.1-126. 2020
  [2] Mensah, H. J. Computer Assisted Instruction (CAI) Usage in Teaching Indigenous Ghanaian Languages in Selected Senior High Schools in the Akuapem North Municipality (Doctoral dissertation, University of Cape Coast). 2020
  [3] Sakyi, E. R. I. C. Using computer-assisted instruction in teaching and learning co-ordinate geometry (Doctoral dissertation, University of Education, Winneba). 2022
  [4] Ugwuanyi, C. S., & Okeke, C. I. Enhancing University Students` Achievement in Physics Using Computer-Assisted Instruction. International Journal of Higher Education, Vol.9, Issue.5, pp.115-124.2020
  [5] Asamoah, M. K. ICT officials` opinion on deploying open source learning management system for teaching and learning in universities in a developing society. E-learning and Digital Media, Vol.18 Issue.1, pp.18-38. 2021
  [6] Olawunmi, K., & Osakwe, G. N. COVID-19: Ensuring Continuity of Learning during Scholastic Disruption in Tertiary Institutions in Nigeria. World Journal of Education, Vol.11, Issue.3, pp.30-38. 2021
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  [10] Mensah, F. S., & Ampadu, E. Benefits, Challenges and Opportunities of Using Computer-Assisted Instruction in Mathematics Education. IoT, AI, and ICT for Educational Applications: Technologies to Enable Education for All, pp.31-49. 2024
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  [12] Mohammed, S., & K?nyo, L. Constructivist theory as a foundation for the utilization of digital technology in the lifelong learning process. Turkish Online Journal of Distance Education, Vol.21, Issue.4, pp.90-109 2020
  [13] Agbene, S. Effect of 5e Learning Cycle Model, Computer Assisted Instruction and Conventional Approaches on Students? Achievement in Cell Division (Doctoral dissertation, University of Cape Coast). 2021
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  Citation
  Abdulaziz Bello, Ibrahim Adamu Usman, Tanimu Bala, "Computer-aided Instruction as a key to sustain continuous teaching and learning during the COVID-19 pandemic in Kano State Public Universities," International Journal of Scientific Research in Multidisciplinary Studies , Vol.10, Issue.10, pp.21-29, 2024

• Open Access   Article

  Franchising Practices and Competitive Advantage of Telecommunication Companies in Kenya

  Susan Njiraini, Lucy Wanza, Eng’airo Pamela

  Research Paper | Journal-Paper (IJSRMS)

  Vol.10 , Issue.10 , pp.30-35, Oct-2024

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  Abstract
  Competition is at the core of firm success or failure. In a competitive market, companies sometime find it necessary to adopt franchising practices which have value creating potential that makes them an important source of competitive advantage. In Kenya, competition in the telecommunication sector is very stiff and it has led to some companies recording low growth rates as result of low profit margins, customer base and revenues. The current study sought to determine the effect of franchising practices on competitive advantage of telecommunication companies in Kenya. This study adopted mixed methods research design which was used to determine the effect of strategic alliances practices on competitive advantage of Telecommunication Companies in Kenya. Target population was 1263 respondents drawn from 2 out of the 3 Telecommunication companies that fall under the category of tier 1 Telecommunication companies in Kenya. The sample size was 304 respondents. The study adopted both cluster and simple random sampling techniques. The study used both primary data and secondary data where questionnaires and interview guide were used to collect primary data while documentary analysis guide was used to collect secondary data. The study adopted content validity where the questionnaires were validated using expert’s opinion. Reliability was tested using Cronbach’s Alpha (?) co-efficient. Data collected was analyzed using both descriptive statistics, inferential statistics and content analysis. The research found that franchising practices had a significant effect on competitive advantage with (? =0.614, p<0.05). The study concluded that franchising practices have a significant effect on a company’s market competitiveness. The study recommended that customers at customer care desks should be served in an efficient manner. Telecommunication companies should have suitable internet services to enhance their competitive advantage in the market place.

  Key-Words / Index Term
  Franchising practices, competitive advantage, Telecommunication companies, Kenya

  References
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  [24] P.C. Mugo, J. Macharia, “Technological innovation and competitive advantage in telecommunication companies in Kenya.” International Journal of Research in Business and Social Science, Vol.9, No.5, pp.38-47, 2020.
  [25] E.K. Mutuva, “Effects of franchising practices on competitive advantage in Airtel Kenya Limited.” International Journal of Advanced Research, Vol.3, No.1, pp.17-25, 2022.
  [26] A. Mtvralashvili, “The effect of international franchising on competitive advantage of domestic firms in emerging countries.” Journal of Management Studies, Vol.1, No.2, pp.11-17, 2022.
  [27] B. Soares, “The use of strategic alliances as an instrument for rapid growth by New Zealand based questor Companies.” Business Innovation and Entrepreneurship, Vol.1, No.1, pp.8-15, 2017.
  [28] K.A. Sun, S. Lee, “Effects of franchising on industry competition: The moderating role of the hospitality industry.” International Journal of Hospitality Management, Vol.68, No.1, pp.80-88, 2018.
  [29] W.M. Wandia, F. Ismail, “Effects of strategic alliances on performance of IT firms in Kenya.” International Journal of Business Management and Finance, Vol. 2, No 1, pp. 35-41, 2019.
  [30] R. Zikri, “Effects of strategic alliances on the growth of market share of Commercial Banks in Malaysia.” Journal of strategic Management, Vol.4, No.4, pp.55-70, 2021.

  Citation
  Susan Njiraini, Lucy Wanza, Eng’airo Pamela, "Franchising Practices and Competitive Advantage of Telecommunication Companies in Kenya," International Journal of Scientific Research in Multidisciplinary Studies , Vol.10, Issue.10, pp.30-35, 2024

• Open Access   Article

  Work Stress Causes and Its Effect on the Employee Performance of the City Government of Muntinlupa, Philippines: Input for Employee Wellness Program

  Roden A. Samson, Grace E. Basa

  Research Paper | Journal-Paper (IJSRMS)

  Vol.10 , Issue.10 , pp.36-46, Oct-2024

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  Abstract
  Work-related stress, a rapidly escalating public health hazard, is a growing concern worldwide, particularly in low-income countries due to globalization and changing working conditions. However, the need for immediate attention to this issue is even more pronounced among government employees in the Philippines. This study aimed to identify the work stress causes and their effect on the employee performance of the City Government of Muntinlupa, one of the cities in the Philippines` National Capital Region (NCR). The potential impact of this research on the wellness of government employees is significant, as it can lead to the development of a wellness program that addresses the leading cause of stress among local government employees, thereby improving the quality of services they provide to Muntinlupeños [9]. The study has five (5) general inquiries: 1) the work stress causes of the employees of the City Government of Muntinlupa, 2) the effect of work stress on the employees’ performance, 3) the significant difference in the respondents` work stress causes when grouped according to their demographic profile, 4) the significant relationship between the respondents’ work stress causes and its effect and, 5) the proposed action or program to reduce work stress and increase job performance among local government employees. This study used a quantitative descriptive approach to gather and analyze the data and identify the causes of work stress and its effect on the employee performance of the City Government of Muntinlupa. The study utilized a standardized quantitative instrument to collect data. A modified questionnaire was employed to obtain the demographic profile and work stress causes, ensuring a comprehensive understanding of their effect on the employee performance of the City Government of Muntinlupa. The study reveals that while some work stress causes, particularly Working Conditions, Nature or Type of Job, and Management Practices, have weak but significant correlations with productivity, the most significant relationship exists between Financial Factors or Problems and Working Relationships. This suggests that work stress can have varying impacts on different performance aspects, with financial problems affecting interpersonal dynamics in the workplace.

  Key-Words / Index Term
  Work Stress, Stressors, Work Stress Causes, Effect of Work Stress, Employee Performance, Government Employees

  References
  [1] Anonymous, “Empowering Workforces: The Strategic Importance of Financial Literacy in Today’s Workplace,” HRD Connect, Curators of the New Business Landscape, 2024
  [2] Bharvi Shah, “Work Stress and Employee Performance: Analysis of Work Stress and Its Implication on Employee Performance,” The International Journal of Indian Psychology, Vo. 11, No. 4, pp.323-335
  [3] Bhui et al., “Perceptions of Work Stress Causes and Effective Interventions in Employees Working in Public, Private and Non-governmental Organizations: A Qualitative Study,” BJPsych Bull, National Library of Medicine, Vol.40, No.6, pp.318-325, 2016
  [4] Bui et al., “Workplace Stress and Productivity: A Cross-Sectional Study,” Kans J Med, National Library of Medicine, Vol.14, pp.42-45, 2021
  [5] Celine Thevenot and Sebastien Walker, “How to Set Compensation for Government Employees,” International Monetary Fund, 2024
  [6] Chen et al., “Work Stress, Mental Health, and Employee Performance,” Frontiers Psychology, Sec Personality and Social Psychology, Vol.13, 2022
  [7] Rathi and Kumar, “Job Stress: A Systematic Literature Review,” International Journal of Health Sciences, ResearchGate, 2022
  [8] S. Hafeez, “The Impact of Job Stress on Performance of Employees: A Study of Social Security Hospital of District Okara and Sahiwal,” Business Psychology, 2024
  [9] Sime et al., “Work-related Stress and Associated Factors among Employees of Hawassa Industrial Park, Southern Ethiopia: An Institutional Based Cross-Sectional Study,” BMC Psychiatry, BioMed Central Ltd., Vol.22, 2022
  [10] Timotius and Octavius, “Stress at the Workplace and Its Impacts on Productivity: A Systematic Review from Industrial Engineering, Management, and Medical Perspective,” Industrial Engineering and Management Systems, ResearchGate, Vol.21, No.2, pp.192-205, 2022
  

  Citation
  Roden A. Samson, Grace E. Basa, "Work Stress Causes and Its Effect on the Employee Performance of the City Government of Muntinlupa, Philippines: Input for Employee Wellness Program," International Journal of Scientific Research in Multidisciplinary Studies , Vol.10, Issue.10, pp.36-46, 2024

• Open Access   Article

  Assessing the Practice of Public Relations Practitioners on Image Building Practice: Ethiopia, Hawassa City Administration Municipality in Focus

  Mesfin Fitamo Abiyo

  Research Paper | Journal-Paper (IJSRMS)

  Vol.10 , Issue.10 , pp.47-56, Oct-2024

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  Abstract
  The primary objective of this study was to evaluate the image-building strategies used by PR practitioners with a focus on Ethiopia`s Hawassa City Administration Municipality (HCAM). The following goals served as its guidelines: to examine the function of public relations practitioners and learn about their difficulties when constructing an image. A review of literature from different sources was done. The study combined quantitative and qualitative approaches with a descriptive research methodology. 121 respondents were chosen as a sample size from a total of 221 populations. 116 out of the 121 respondents responded, yielding a 96% return rate out of 100%. Purposive sampling was utilized in the study for the qualitative approach and stratified sample techniques for the quantitative approach. Instruments like surveys, in-depth interviews, focus group discussions, and thematic analysis of documents were used to gather data. The results showed that PR professionals had no discernible impact on image-building techniques. The study also discovered that there was insufficient practice for the facilitators of problem-solving and experienced prescribers. However, positions in media relations and as communication technicians are useful. The institution has primarily built up a high challenge. With the exception of a few areas, PR practitioners` image-building techniques were generally ineffective and failed to meet the claimed goals. The study suggested that more investigation be conducted into the image-building practices in both government and non-governmental organizations.

  Key-Words / Index Term
  Public relations, PRs practice, PRs practitioners, Image-building practice, Relationship, Administration

  References
  [1] Babbie, E. The Basics of Social Research (5thEdition).Wadsworth Cengage Learning, 2011.
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  [10] Gezihagne, T. B. The Practice and Challenges of Public Relations in Ethiopia?: The Case of Government Universities. 1(2), 27–37, 2018.
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  [23] Rawjee. The strategic contribution that public relations make to an organization`s success, 2012.
  [24] Skinner , C, Mershame , G. and Von, 2009.
  [25] Stacks, D. W.Dictionary of public relation measurement and research (3rd Ed.). Florida: Institute for Public Relations, 2013.
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  [27] Weinstein, S., & Whiting, B. What Do PR Practitioners Do?? PR Practitioner Duties & Roles, 2022.

  Citation
  Mesfin Fitamo Abiyo, "Assessing the Practice of Public Relations Practitioners on Image Building Practice: Ethiopia, Hawassa City Administration Municipality in Focus," International Journal of Scientific Research in Multidisciplinary Studies , Vol.10, Issue.10, pp.47-56, 2024

• Open Access   Article

  From Data to Dollars: The Role of Tokenization-Blockchain Digital-Driven Marketing in Iringa Municipal

  Lusekelo Kibona

  Research Paper | Journal-Paper (IJSRMS)

  Vol.10 , Issue.10 , pp.57-67, Oct-2024

  Abstract

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  Abstract
  The digital age has revolutionized how businesses operate, with marketing being one of the most affected sectors. In recent years, tokenization and blockchain technology have emerged as powerful tools in reshaping digital-driven marketing strategies. Tokenization, which involves the representation of assets or data in the form of digital tokens, enables businesses to offer more transparent, secure, and decentralized solutions. This study explored the role of tokenization and blockchain technology in enhancing digital marketing strategies within Iringa Municipal. Through a mixed-methods approach, including interviews with 100 local business representatives, the research aimed to identify how tokenization can create new value propositions and revenue streams, assess the benefits of blockchain for digital marketing campaigns, and highlight the challenges faced in implementing these innovative strategies. Findings indicated significant potential for tokenization to increase customer engagement, enhance data security, and reduce transaction costs. However, challenges such as technical complexity, regulatory concerns, and varying levels of adoption by businesses were also evident. The study concluded that while tokenization offers substantial benefits for digital marketing, a strategic approach that includes education, integration with existing systems, and regulatory collaboration is essential for successful implementation. These insights provide a valuable framework for businesses looking to leverage blockchain technology in their marketing efforts, flagging the way for more inventive and effective strategies in the digital landscape.

  Key-Words / Index Term
  Tokenization, Blockchain Technology, Digital Marketing, Value Propositions, Scalability of Tokenization, Customer Engagement, Data Security, Transaction Costs, Marketing Strategies, Business Adoption

  References
  [1] Z. Bezovski, T. Jovanov, and R. Temjanovski, "The impact and the potential disruption of the blockchain technology on marketing," Journal of Economics, Vol.6, No.1, pp.13-23, 2021.
  [2] H. Treiblmaier, "Beyond blockchain: How tokens trigger the internet of value and what marketing researchers need to know about them," Journal of Marketing Communications, Vol.29, No.3, pp.238-250, 2023.
  [3] T. M. Al-Ahwal, D. Mladenovi?, and A. ZareRavasan, "Blockchain implications for marketing; a review and an empirical Analysis," Journal of Information Technology Management, vol. 14, no. Special Issue: The business value of Blockchain, challenges, and perspectives., pp.83-106, 2022.
  [4] R. Peres, M. Schreier, D. A. Schweidel, and A. Sorescu, "Blockchain meets marketing: Opportunities, threats, and avenues for future research," vol. 40, ed: Elsevier, pp.1-11, 2023.
  [5] S. A. Andryushin, "Tokenization of real assets: classification, platforms, applications, opportunities and challenges of development," Russ. J. Econ. & L., p.88, 2024.
  [6] P. Stegmann, D. Matyas, and T. Ströbel, "Hype or opportunity? Tokenization as engagement platform in sport marketing," International Journal of Sports Marketing and Sponsorship, Vol.24, no. 4, pp.722-736, 2023.
  [7] M. Sockin and W. Xiong, "Decentralization through tokenization," The Journal of Finance, vol. 78, no. 1, pp.247-299, 2023.
  [8] N. D. Djajasinga, B. S. Rintyarna, S. Nurhayati, S. Z. ZA, and I. Nurrachmi, "BLOCKCHAIN TECHNOLOGY IN THE DIGITAL MARKETING SECTOR," Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), Vol.6, No.3, pp.2043-2054, 2022.
  [9] B. F. Maseke, "Enhancing Marketing Transparency and Trust through Blockchain Technology," South Asian Journal of Social Studies and Economics, vol. 21, no. 3, pp. 83-92, 2024.
  [10] A. Rejeb, J. G. Keogh, and H. Treiblmaier, "How blockchain technology can benefit marketing: Six pending research areas," Frontiers in blockchain, vol. 3, p. 3, 2020.
  [11] V. Stallone, M. Wetzels, D. Mahr, and M. Klaas, "Enhancing digital advertising with blockchain technology," Journal of Interactive Marketing, vol. 59, no. 1, pp.76-98, 2024.
  [12] P. Gatomatis, K. Tsiomos, and N. Bogonikolos, "Advanced Use of Blockchain for Business and Marketing Improvement," Management Studies, vol. 8, no. 6, pp.2328-2185, 2020.
  [13] S. Sater, "Tokenize the musician," Tul. J. Tech. & Intell. Prop., vol. 21, p.107, 2019.
  [14] P. Waher, K. Araoz, P. Pulgar, and D. Moström, "Tokenization of sustainable real estate in Smart Cities: Monetization as basis for construction, authorization and carbon neutralization in CPS," in IECON 2022–48th Annual Conference of the IEEE Industrial Electronics Society, IEEE, pp.1-6, 2022.
  [15] Q. Chen, J. Guo, B. Wei, B. Li, and J. M. Kelly, "When Big Data Meets NFT: Challenges, Impacts, and Opportunities," International Journal of Information Systems and Social Change (IJISSC), Vol.14, No.1, pp.1-16, 2023.
  [16] J. Y. Lee, "A decentralized token economy: How blockchain and cryptocurrency can revolutionize business," Business Horizons, Vol.62, No.6, pp.773-784, 2019.
  [17] Q. Ramadan, Z. Boukhers, M. AlShaikh, C. Lange, and J. Jurjens, "Data Trading and Monetization: Challenges and Open Research Directions," in Proceedings of the 7th International Conference on Future Networks and Distributed Systems, pp.344-351, 2023.
  [18] B. Bordel Sánchez, R. Alcarria, L. Ladid, and A. Machalek, "Using Privacy-Preserving Algorithms and Blockchain Tokens to Monetize Industrial Data in Digital Marketplaces," Computers, Vol.13, No.4, p.104, 2024.
  [19] B. Rathore, "Exploring the impact of digital transformation on marketing management strategies," Eduzone: International Peer Reviewed/Refereed Multidisciplinary Journal, Vol.8, No.2, pp.39-48, 2019.
  [20] M. Abirou and N. Abghour, "A review of blockchain and the benefits for digital marketing-related applications of blockchain integration," Advances on Smart and Soft Computing: Proceedings of ICACIn 2021, pp.355-365, 2022.
  [21] A. Hahn, T. Knackstedt, and P. Sandner, "The Blockchain`s Impact on Digital Marketing Platforms," Marketing Review St. Gallen, Vol.37, No.6, pp.20-29, 2020.
  [22] M. Pärssinen, M. Kotila, R. C. Rumin, A. Phansalkar, and J. Manner, "Is blockchain ready to revolutionize online advertising?," IEEE access, Vol.6, pp.54884-54899, 2018.
  [23] A. Mdoe, A. Mishra, and M. M. Hossain, "How Blockchain and Artificial Intelligence are Changing SME Marketing Strategies," in 2023 International Conference on Advanced Computing & Communication Technologies (ICACCTech), IEEE, pp.194-200, 2023.
  [24] R. P. Silva, H. S. Mamede, and A. Santos, "The Role of Digital Marketing in Increasing SMEs` Competitiveness," in ICSBT, pp.93-100, 2022.

  Citation
  Lusekelo Kibona, "From Data to Dollars: The Role of Tokenization-Blockchain Digital-Driven Marketing in Iringa Municipal," International Journal of Scientific Research in Multidisciplinary Studies , Vol.10, Issue.10, pp.57-67, 2024

• Open Access   Article

  Performance Evaluation of four Different Forensic Tools for Web Browser Analysis

  Grace Bunmi Akintola

  Research Paper | Journal-Paper (IJSRMS)

  Vol.10 , Issue.10 , pp.68-82, Oct-2024

  Abstract

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  Abstract
  Advancements in digital technology have significantly increased the speed and convenience of internet use, enabling people to perform various tasks and activities through different web browsers. However, cybercriminals have exploited these advancements to carry out cybercrimes using multiple devices, including computers and mobile devices. The rise in cybercrime necessitates the adoption of digital forensics technologies and tools by law enforcement agencies to identify, acquire, process, analyze, and report electronically stored data from seized devices, tracking the suspect`s online activities. This data can serve as admissible evidence in court if a forensic investigator conducts a thorough investigation. This paper evaluates and compares the performance of four forensic tools on a Windows 10 system using live data acquisition. The selected tools include Browser History Examiner (BHE), Browser History View (BHV), RS Browser, and OS Forensic, which were used to analyze five commonly used web browsers: Google Chrome, Microsoft Edge, Opera Mini, Internet Explorer, and Mozilla Firefox. The evaluation focuses on feature-based accuracy to determine which tools provide more valuable and substantial evidence during criminal investigations. Among the thirty-nine features identified across all tools, the OS Forensic tool demonstrated the highest accuracy, retrieving comprehensive browser data with an accuracy of 89.74% across four browsers (Google Chrome, Microsoft Edge, Internet Explorer, and Firefox). The RS Browser tool showed an accuracy of 71.79% across all five browsers, while BHE demonstrated an accuracy of 61.54% across Google Chrome, Microsoft Edge, Internet Explorer, and Firefox. BHV exhibited 33.33% accuracy across the four browsers.

  Key-Words / Index Term
  digital forensic, forensic tools, web browsers, Cybercrime, live acquisition data, digital forensic technology, web browser analysis

  References
  [1] F. Carroll, "Human-Browser Interaction: Investigating Whether the Current BrowserApplication’s Design Makes Sense for Its Users?," INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION, pp.1-12, 2023.
  [2] D. Dissanayaka and D. Wickramasinghe, "Factors Affecting the Selection of Web Browsers by University Students: Special Reference to Rajarata University," Journal of Information Systems & Information Technology (JISIT), Vol.5, Issue.2, pp.26-42, 2020.
  [3] S. Gusarov, O. Salmanova, O. Prysyazhnyuk, and Y. Shovkun, "Legal Basis for The Activities of Law Enforcement Agencies Under the Legal Regime of Martial Law," International Journal of Religion, Vol.5, Issue.3, pp.281-287, 2024.
  [4] N. Nelufule, M. Masango, and T. Singano, "The Future of Digital Forensic Investigations: Keeping the Pace with Technological Advancements," in 2024 47th MIPRO ICT and Electronics Convention (MIPRO), Opatija, Croatia, 2024.
  [5] H. Dubey, S. Bhatt, and L. Neg, "Digital Forensics Techniques and Trends: A Review," The International Arab Journal of Information Technology, Vol.20, Issue.4, pp.644- 654, 2023.
  [6] Selim and ?. Ali, "The Role of Digital Forensic Analysis in Modern Investigations," Journal of Emerging Computer Technologies, Vol.4, Issue.1, pp.1-5, 2024.
  [7] N. P. Bhosale, "Evidence Recovery using EnCase and FTK in Forensic Computing Investigation," International Journal of Scientific Research in Computer Science and Engineering, Vol.9, Issue.4, pp.8-13, 2021.
  [8] Rasool and Z. Jalil, "A Review of Web Browser Forensic Analysis Tools and Techniques," Researchpedia, Vol.1, Issue.1, pp.15-21, 2020.
  [9] Souley and A. S. Sambo, "A Comparative Performance Analysis of Popular Internet Browsers in Current Web Applications," African Journal Online, Vol.1, Issue.1, pp.1-7, 2022.
  [10] Mohamed and I. Ismail, "A Performance Comparative on Most Popular Internet Web Browsers," in 4th International Conference on Innovative Data Communication Technology and Application, UAE, 2022.
  [11] Noland, "Current Challenges of Digital Forensics," Themis: Research Journal of Justice, vol. 12, Issue.1, pp.5-20, 2024.
  [12] D. Salman and E. H.Hasan, "Survey Study of Digital Forensics: Challenges, Applications and Tools," in 2023 16th International Conference on Developments in eSystems Engineering (DeSE), Turkey, 2023.
  [13] J. V. 9. I. A. C. I. T. A. O. F. E. I. C. I. NIGERIAbyG.V.OBAMANU1, "LEGAL ISSUES AND CHALLENGES IN THE ADMISSIBILITY OF DIGITAL FORENSIC EVIDENCE IN COURTS IN NIGERIA," African Journal, vol. 8, Issue 1, pp.96-109, 2023.
  [14] H. Fakhouri, M. A. Alsharaiah and A. A. Hwaitat, "Overview of Challenges Faced by Digital Forensic," in 2024 2nd International Conference on Cyber Resilience (ICCR), Jordan, 2024.
  [15] A.R. Mahlous and H. Mahlous, "Private Browsing Forensic Analysis: A Case Study of Privacy Preservation in the Brave Browser," when International Journal of Intelligent Engineering and Systems, vol. 13, Issue 6, pp.294-306, 2020.
  [16] A. Raza, H. T. Mehdi Hussain, M. Zeeshan, M. A. Raja and K.-H. Jung, "Forensic analysis of web browsers lifecycle: A case study," Journal of Information Security and Applications, vol. 85, Issue 103839, pp. 1-10, 2024.
  [17] H. Sanghvi, D. Rathod, P. Shukla, R. Shah, and Y. Zala, "Web browser forensics: Mozilla Firefox," International Journal of Electronic Security and Digital Forensics, vol. 16, Issue 4, pp. 397-423, 2024.
  [18] K. Hughes, P. Papadopoulos, N. Pitropakis, A. Smales, J. Ahmad and W. J. Buchanan, "Browsers’ Private Mode: Is It What We Were Promised?," Computers, vol. 10, Issue 165, pp. 1-20, 2021.
  [19] S. Dija, J. Ajana, V. Indu and M. Sabarinath, "Web Browser Forensics for Retrieving Searched Keywords on the Internet," in 2021 3rd International Conference on Advances in Computing, Communication Control and Networking (ICAC3N), Greater Noida, India, 2021.
  [20] H. Fayyad-Kazan, S. Kassem-Moussa, H. J. Hejase, and A. J. Hejase, "Forensic analysis of private browsing mechanisms: Tracing Internet activities," Journal of Forensic Science and Research, vol. 5, pp. 012-019, 2021.
  [21] G. B. Akintola and P. V. Falade, "Evaluating the Performances of Digital Data Transmission Links on a Client-Server Network Model," International Journal of Scientific Research in Computer Science and Engineering, vol. 12, no. Issue 2, pp.53-66, 2024.
  [22] Oberlo, "Most Popular Web Browsers in 2024," Oberlo, 1 August 2024.
  [23] K. Gautam, A. Verma and A. Vyas, "An Overview of Age Estimation in Forensic Science: Based on Techniques," International Journal of Scientific Research in Multidisciplinary Studies, vol. 1, no. Issue 4, pp. 1-11, 2023.
  [24] N. Ivan, B. Felix, I. f. Agatha and A. Joshua, "THE ADVANCED LIVE DIGITAL EVIDENCE ACQUISITION," Global Scientific Journal, vol. 12, Issue 2, pp. 287-326, 2024.
  [25] F. Foxton, "Browser History Examiner," Fxoton software, 1 October 2024.
  [26] Nirsoft, "Nirsoft," Nir Softer, 02 October 2024.
  [27] V. R. K. Kolla, "A Comparative Analysis of OS Forensics Tools," International Journal of Research in IT and Management (IJRIM), Vol.12, Issue.4, pp.1-14, 2022.
  [28] M. Rodriguez, "Exploring the Landscape of Operating System Forensics: An In-Depth Evaluation," International Journal of Creative Research in Computer Technology and Design, Vol.5, Issue.5, pp.1-13, 2023.
  [29] D. J. Leith, "Web Browser Privacy: What Do Browsers Say When They Phone Home?," IEEE ACCESS, Vol.1, Issue.1, pp.1-12, 2021.
  [30] P. Chikkagalagali, A. S. Shirodkar, Gauri, Siddharth, and P. Patil, "Scene Understanding in a Web Browser," in 2024 5th International Conference for Emerging Technology (INCET), Belgaum, India, 2024.
  [31] Findlay, "A review of thumbnail images artifacts in the Linux desktop and a methodology to add provenance to deleted files, using the thumbnail images artifact in combination with recent files history, and Trash artifacts," Forensic Science International: Digital Investigation, Vol.44, Issue.301498, pp.1-9, 2023.
  [32] J. Kävrestad, M. B. and N. Clarke, "Autopsy Forensics," in In: Fundamentals of Digital Forensics, Cham, Springer, 2024.
  [33] H. Adamu, A. A. Ahmad, A. Hassan and S. B. Gambasha, "Web Browser Forensic Tools: Autopsy, BHE," International Journal of Research and Innovation in Applied Science (IJRIAS), Vol.6, Issue.6, pp.56-61, 2021.
  [34] K. G. Majeti, Y. S. Sundar, S. S. Ulichi, S. N. Mohanty and S. SV, "Digital Forensic Advanced Evidence Collection and Analysis of Web Browser Activity," EAI Endorsed Transactions on Scalable Information Systems, Vol.1, Isssue.1, pp.1-8, 2023.
  [35] M. Alotibi, S. Y. Altaleedi, T. Zia and E. U. H. Qazi, "Examining the Behavior of Web Browsers Using Popular Forensic Tools," International Journal of Digital Crime and Forensics, Vol.16, Issue.1, pp.1-22, 2024.
  [36] H. Sanghvi and D. Rathod, "Google Chrome forensics," International Journal of Electronic Security and Digital Forensics, Vol.15, Issue.6, pp.591-619, 2023.

  Citation
  Grace Bunmi Akintola, "Performance Evaluation of four Different Forensic Tools for Web Browser Analysis," International Journal of Scientific Research in Multidisciplinary Studies , Vol.10, Issue.10, pp.68-82, 2024

• Open Access   Article

  Demystifying Performance in the Workplace: A TQM based Magnetic Force Analysis

  Sudatta Banerjee, Debdip Khan

  Review Paper | Journal-Paper (IJSRMS)

  Vol.10 , Issue.10 , pp.83-89, Oct-2024

  Abstract

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  Abstract
  In view of the growing importance of Total Quality Management (TQM), there is a need to measure the degree of synergic effect within the industry for analysing strategic performance. Such measurement can segregate performance structures using some electromagnetic field theories in organizational behavioural situations. To meet this framework, the present study proposes prerequisites to measure the degree of performance or work done by an individual employee. Additionally, a measure based on the concept of pandemonium has been proposed using the industrial relation vector. It examines the acceptability of the proposed measurement in meeting these prerequisites. The study has also been carried out, covering four items, to demonstrate the materiality of the proposed procedure for work done measurement from a performance perspective.

  Key-Words / Index Term
  Performance Measurement, Electromagnetic Field Theory, Industrial Relation Vector, Measurement Framework, Strategic Analysis, Total Quality Management (TQM).

  References
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  Citation
  Sudatta Banerjee, Debdip Khan, "Demystifying Performance in the Workplace: A TQM based Magnetic Force Analysis," International Journal of Scientific Research in Multidisciplinary Studies , Vol.10, Issue.10, pp.83-89, 2024