Volume-4 , Issue-11 , Nov 2018, ISSN 2454-9312 (Online), 2454-6143 (Print) Go Back

• Open Access   Article

  On The Application of Queuing Model in Nigeria Banking Sector: a Case Study of Zenith Bank Plc, Abakaliki Branch

  O. C. Asogwa, C. M. Eze, M. T. Edeaja

  Research Paper | Isroset-Journal (IJSRMS)

  Vol.4 , Issue.11 , pp.1-5, Nov-2018

  Abstract

  Full-Text HTML

  References

  Citation

  Abstract
  This study focused on the queuing system in Nigerian banking sector. The sources of data were primary and were collected from Zenith Bank Plc, Abakaliki Branch at the withdrawal section of the banking hall for four days in a period of one month interval. The data were collected based on the arrival pattern and the service pattern of customers. The methodology employed followed by the birth and death Markovian process. The results obtained showed that the arrival rate is 0.2219 and the service rate is 0.1524. However, the probability that the servers are idle is 0.1574 and the cost incurred from waiting is N656.76. Besides, any increment on the number of servers by the bank management will help reduce the time customers spend on queue and also reduce cost incurred from waiting. It was also suggested that the management of the concerned Bank should employ only capable servers as to reduce customers wait on service, that is when the cause of long time taken to serve one customer is not due to network or power supply.

  Key-Words / Index Term
  Bank, queue, arrival time, service time, incurred cost

  References
  [1] Gross, D. and Harris, C. M. (1985) “Fundamental of Queuing Theory”, 2ndedn. John Wiley, New York..
  [2] Erlang A. K. (1909). The Theory of Probabilities and Telephone Conversations.
  [3] Ogunsakin, R. E., Babalola, B. T., and Adedara, M. T. (2013). Comparison of Service Delivery by ATM in two Banks: Application of queuing theory. Journal of Mathematics (IOSR). Vol 9, No 3, pp 52 – 56.
  [4] Ogbadu and Usman, (2012). Imperatives of Customer Relationship Management in Nigeria Banking Industry. Kuwait Chapter of Arabian Journal of Business and Management Review Vol 2(1), 123-132.
  [5] Odunukwe Adaora (2013). Application of Queuing Models to Customers Management in the Banking System (A Case Study of United Bank for Africa, Okpara Avenue Branch Enugu): An unpublished undergraduate project, Caritas University, Enugu state, Nigeria.
  [6] Ullah, A. (2014). Sub-Optimization of Bank Queuing System. Qualitative and Quantitative Analysis, Vol. 2 (2), pp. 978– 1047.
  [7] Campbell, D. and Frei, F. (2010). Market Heterogeneity and Local Capacity Decisions in Services. Manufacturing & Service Operations Management Research, Vol 5(1), 31-41
  [8] Kendall, (1953). Classification of QueuingModel...people.revoledu.com/kardi/tutorial/Queuing/Kendall- Notation.html.
  

  Citation
  O. C. Asogwa, C. M. Eze, M. T. Edeaja, "On The Application of Queuing Model in Nigeria Banking Sector: a Case Study of Zenith Bank Plc, Abakaliki Branch," International Journal of Scientific Research in Multidisciplinary Studies , Vol.4, Issue.11, pp.1-5, 2018

• Open Access   Article

  A Study on Customer Attitude towards Small Cars in Coimbatore City

  A. Jaganathan, K. Palanichamy

  Research Paper | Isroset-Journal (IJSRMS)

  Vol.4 , Issue.11 , pp.6-14, Nov-2018

  Abstract

  Full-Text HTML

  References

  Citation

  Abstract
  This study with enable to find out the customer awareness of small car, various brands, factors, ideas, opinion, preference and attitude towards small car. This study deals with customer satisfaction and the media which influences them. The present scenario, where the competition is though, the customer is allowed to make the choice customer have given various suggestions and complaints. By taking this into account, companies can obtain the objectives and can complete with market. The finding and suggestions of this survey will provide necessary help for the companies in formulating marketing strategy modify to straight the customer needs in the best way.

  Key-Words / Index Term
  Awareness, Behavior, Consumer, Commodities, Feasibility

  References
  [1]. Muthuraman, “with A small car, India take big step on to global stage”- http.//www.tatamotors.com.2007.
  [2]. Dr.V.K.Kaushik and Neeraj Kaushik,-“Buying Behaviour for Passenger cars-A study in south west harayana “Indian Journals of marketing, Vol. XXXVIII, No.5, pp.49-54, May-2008.
  [3]. Baumgartner. G and Jolibert. A “Consumer Attitudes towards Foreign Cars”, International Business Studies II (Spring), pp 71-80, 2008.
  [4]. Dr. P.Natarajan & Thiripurasundari U, Local brand vs. Global brand syndrome –A study with reference to Indian car industry, Advances in Management, Vol. 3, No:10, pp. 18-26, 2010.
  [5]. Mahapatra, S., Kumar, J., and Chauhan, A. “Customer Satisfaction, Dissatisfaction and Post-Purchase evaluation: An empirical study on small size passenger cars in India”. International Journal of Business and Society, 2 (2), 97-108, 2010.
  [6]. Jeft Fortson – “The best time to buy a car” Black enterprise, Journal of Marketing, vol.37 issue 4, pp.128-135, 2010.
  [7]. Seyed Fathollah Amiri Aghdaie and Ehsan Yousefi “The Comparative Analysis of Affecting Factors on Purchasing Domestic and Imported Cars in Iran Market - Using AHP Technique”, International Journal of Marketing Studies Vol. 3, No. 2; pp.142-150, May 2011.
  [8]. Ernest Johnson Silas Sargunam, “Attitude of Car Buyers towards Imported used Cars: An Indian Empirical Study”. IJCA Special Issue on Wireless Information Networks & Business Information System (1):33–36, 2011.
  [9]. Ashok Kumar Mishra, “A Study On Relation Between Effective After Sales Service And Customer Overall Satisfaction At Tata Motor’s With Special Reference To Ramgarhia Automobiles Ramgarh Cantt, Jharkhand”, International Journal Of Research In Business Management, Vol. 2, Issue 3, 79-88, Mar 2014.
  

  Citation
  A. Jaganathan, K. Palanichamy, "A Study on Customer Attitude towards Small Cars in Coimbatore City," International Journal of Scientific Research in Multidisciplinary Studies , Vol.4, Issue.11, pp.6-14, 2018

• Open Access   Article

  A vanguard study of Individualized homoeopathic medicines based on temperament analysis

  Aditya Dilipkumar Patil, Snehal Nimbalkar, Nilam Sahani, Gurpreet K. Oberoi, Arun Bhargav Jadhav

  Research Paper | Isroset-Journal (IJSRMS)

  Vol.4 , Issue.11 , pp.15-24, Nov-2018

  Abstract

  Full-Text HTML

  References

  Citation

  Abstract
  Temperament has a psychopathological role in biological system assessing through the genetically traits. Temperament analysis is used as a clinical approach in homoeopathic system of holistic medicines dealing with the principle of individualization. The present study emphasizes on the application of new Case Performa for prescribing homoeopathic medicines through the temperament analysis. This pilot study was conducted in Bharati Vidyapeeth (Deemed to be University) homoeopathic medical hospital and postgraduate research center which enrolled the participants from January 2014 to December 2015. Temperamental analysis showed melancholic temperament perceiving participant about 50% and melancholic combined with other temperament had 20%, while 20% of participants had choleric temperament. About 10% of participant had sanguine and combined with other temperament and 10% of participant had phlegmatic temperament. Homoeopathic medicines viz. Ferrum phosphoricum, Hepar sulphuricum, Kali phosphoricum, Kali sulphuricum, Lachesis, Lycopodium, Magnesium Phosphoricum, Natrum muriaticum, Rhus toxicodendron and Spongia tosta in their various potencies (6X, 30C, 200C, 1M) were found to be effective. The outcome of this study still needs to be well designed with clear feasible objectives, more clearly analytical plans before performing on further large scale population in assessing the effects of homeopathic treatment and medication with the help of temperament.

  Key-Words / Index Term
  Holistic, Homoeopathy, Individualization, Temperament, Vanguard

  References
  [1]. Thomas, A.; Chess, S.; Birch, HG. Temperament and behaviour disorders in children. New York University Press; 1968.
  [2]. Thomas A, Chess S. Genesis and evolution of behavioural disorders: from infancy to early adult life. Am J Psychiatry. 1984; 141:1–9. [PubMed: 6691419]
  [3]. Xiaoxue Fu and Koraly Pérez-Edgar, Theories of Temperament Development, The Pennsylvania State University, University Park, PA 16802.
  [4]. Margaret E. Lochary, Stephen Wilson, Ann L. Griffen, Daniel L. Coury, Temperaments a predictor of behaviour for conscious edation in dentistry, Paediatric Dentistry: September-October 1993 – Volume 15, Number 5.
  [5]. Iris R. Bell, The Evolution of Homeopathic Theory-Driven Research and the Methodological Toolbox, Am Homeopath. 2008; 14: 56–74.
  [6]. Parinaz humranwala, Temperament Types – A study (Nervous, Sanguine, Phlegmatic, Choleric, Melancholic), 1st edition – 2003 and 2nd edition – 2005.
  [7]. RADAR Homeopathic software (accessed 04.09.2014).
  [8]. Schroyens F: Synthesis Repertorium Homeopathicum 9.1. London, Homeopathic Book Publishers, 2004.
  [9]. Master F: Clinical Observations of Children’s Remedies. Eindhoven, Lutra Services, 2003.
  [10]. Murphy R: Nature’s Materia Medica. Blacksburg, Lotus Health Institute, 2006.
  [11]. Petrucci R: Children – Homeopathic Materia Medica with Repertorial Symptoms. Isnes, Archibel Publications, 2007.
  [12]. Vermeulen F: Concordent Materia Medica, ed 3.Haarlem, Emryss Publishers, 2000.
  [13]. Hahnemann S: Organon of the Medical Art, ed 6.Palo Alto, Birdcage Press, 1996.
  

  Citation
  Aditya Dilipkumar Patil, Snehal Nimbalkar, Nilam Sahani, Gurpreet K. Oberoi, Arun Bhargav Jadhav, "A vanguard study of Individualized homoeopathic medicines based on temperament analysis," International Journal of Scientific Research in Multidisciplinary Studies , Vol.4, Issue.11, pp.15-24, 2018

• Open Access   Article

  Comparative Assessment of Air Pollution Tolerance Index of selected Tree Species of Bengaluru, India

  Kumar M., Alezona, Nandini N

  Research Paper | Isroset-Journal (IJSRMS)

  Vol.4 , Issue.11 , pp.25-29, Nov-2018

  Abstract

  Full-Text HTML

  References

  Citation

  Abstract
  Air Pollution Tolerance Index (APTI) was assessed for ten dominant tree species growing in different avenues of urban Bengaluru. The leaf samples were collected from Peenya – an industrial area; Koramangala - Residential area; Kamaraj road - commercial area in Shivajinagara and Bangalore University – a sensitive area were used to determine their Air Pollution Tolerance Index by analysing the ascorbic acid, chlorophyll, pH, and relative water contents. The tree species Anacardium occidentale (17.56) showed the highest APTI value followed by Saraca asoca (16.56), Peltophorum pterocarpum (12.85), Spatodia campunalata (12.91), Cassia siamea (11.65), Michelia champaka (10.76), Pongamia pinnata (9.39), Albezia lebbeck (7.83), Delonix regia (7.39) and Muntingia calabura (6.0). The tree species having higher APTI values are tolerant to air pollution and can be used as an effective indicator, pollution scavengers and thus, can be planted for pollution abatement in order to control and reduce environmental pollution to make the environment clean for healthy life.

  Key-Words / Index Term
  Air pollution, APTI, avenue, environment, trees, urban areas

  References
  [1] S.K. Singh, D.N. Rao, M. Agrawal, J, Pandey, Narayan. “Air pollution Tolerance index of Plants”. J. Environ. Manag. Vol.32, pp.45-55, 1991.
  [2] B. Vyankatesh, B. Bosle Arjun, “Air pollution tolerance index of various plant species around Nanded City, Maharashtra, India”, Journal of Applied Phytotechnology in Environmental Sanitation, Vol.3, Issue.1, pp.23-28. 2014.
  [3] T. Panigrahi, J.K. Satpathy, R.B. Panda,“Effect of air pollutants on different plant species found in ITR Complex, Chandipur”, International Journal of Green and Herbal Chemistry, Vol.3, Issue.1, pp.029-034. 2014.
  [4] Chauhan, “Photosynthetic Pigment changes in some selected trees induced by automobile exhaust in Dehradun, Uttarakhand”, New York Science Journal, Vol.3, Issue.2, pp.45-51, 2010.
  [5] Archana R. Mate, Ratnadeep R. Deshmukh, “To control effects of Air Pollution using Roadside trees”, International journal of innovative research in science, engineering and technology, Vol.4, Issue.11, pp.11167- 11172, 2015.
  [6] P.K. Rai, L.L.Panda, B.M. Chutia, M.M. Singh, “Comparative assessment of air pollution tolerance index (APTI) in the industrial (Rourkela) and non industrial area (Aizawl) of India: An ecomanagement approach”, African journal of Environmental Science and Technology, Vol.7, Issue.10, pp.944-948, 2013.
  [7] G. Mahecha, B. Bamniya, N. Nair, D. Saini, “Air pollution tolerance index of certain plant species—A study of Madri Industrial Area, Udaipur (Raj.), India”. International Journal of Innovative Research in Science, Engineering and Technology, Vol.2, Issue.12, pp.7927-7929, 2013.
  [8] Census of India, Government of India, 2011.
  [9] M. Kumar, N. Nandini, “Identification and evaluation of air pollution tolerance index of selected avenue tree species of urban Bangalore, India”,International journal of emerging technologies in computational and applied sciences (IJETCAS), pp.388-391. 2013.
  [10] P.O. Agbaire, E. Esiefarienrhe, “Air Pollution Tolerance Indices (APTI) of some plants around Otorogun Gas Plant in Delta State, Nigeria”, J. Appl. Sci. Environ. Manage. Vol.13, Issue.1, pp.11-14, 2009.
  [11] D.I. Arnon. “Copper Enzymes in Isolated Chloroplasts Polyphenol Oxidase in Beta vulgaris”, Plant physiol. Vol.2, Issue.1, pp.1-15, 1949.
  [12] A. Singh, “Practical plant Physiological”, Kalyani Publishers, New Delhi, pp.197-198, 1977.
  [13] A.P. Deepalakshmi, H. Ramakrishnaiah, Y.L. Ramachandra, R.N. Radhika. “Roadside Plants as Bio-indicators of Urban Air Pollution”. IOSR J. of Environ. Sci. Toxic. And Food Tech. (IOSR-JESTFT), Vol.3, pp.10-14, 2013.
  [14] T. Keller, H. Schwager, “Air pollution and ascorbic acid”. Europ. J. Forest Pathol. Vol.7, pp.338-350,1977.
  [15] L.H. Allen (Jnr), K.L.Boote, W.J. Jones, “Response of vegetation to rising carbon dioxide photosynthesis, biomass and seed yield of soybeans”. Global Biogeochem. Cycle, Vol.1, Issue.1, pp.1-14, 1987.
  [16] D.K. Chandawat, P.U. Verma, H.K. Solanki, “Air pollution tolerance index of three spaces at cross roads of Ahmedabad City”. Life Sci. Leaf, Vol.20, pp.935-943, 2011.
  [17] K.B. Santosh, Prajapati, D. Tripathi, “Anticipated Performance Index of some tree species considered for green belt development in and around an urban area: A case study of Varanasi city, India”, J. Environ. Manage, Vol.88, pp.1343-1349, 2008.
  [18] P. Suvarna Lakshmi, K. Lalitha Sravanti, N. Srinivas, “Air pollution Tolerance Index of various plant species growing in industrial areas”. An international journal on environmentalsciences, Vol.2, Issue.2, pp.203-204, 2008.
  [19] K.L. Bajaj, G. Kaur, “Spectrophoto-metric Determination of L. Ascorbic Acid in Vegetable and Fruits”. Analyst, Vol.106, pp.117-120, 1981.
  [20] R.N. Lohe, B. Tyagi, V. Singh, P. Tyagi, D. R. Khanna, R. Bhutiani, “A comparative study for air pollution tolerance index of some terrestrial plant species”, Global Journal of Environmental Science and Management, Vol.1, Issue.4, pp.315-324. 2015.
  

  Citation
  Kumar M., Alezona, Nandini N, "Comparative Assessment of Air Pollution Tolerance Index of selected Tree Species of Bengaluru, India," International Journal of Scientific Research in Multidisciplinary Studies , Vol.4, Issue.11, pp.25-29, 2018

• Open Access   Article

  Impact of Ethical value on Friendship

  A Antony Lawrence, S Irudaya Monisha

  Review Paper | Isroset-Journal (IJSRMS)

  Vol.4 , Issue.11 , pp.30-31, Nov-2018

  Abstract

  Full-Text HTML

  References

  Citation

  Abstract
  The philosophical thought starts from the experience of friendship. We develop the friendship by mutual caring, justification, and ethical value. This ethical value has various impacts on different dimensions such as personal relationship, society, and in religion. The personal relationships of a person contain the good of my friend. This friendship gives direction. In society, we look for the good of the society. Each family is a small society which has the personal relationship and the entire person in that society look for the good for the society. In religion, we can see various ethical values which ultimately reach the final truth which is the love of God. We can only love God only if we have the experience of love for a friend. This ethical value should be developed among the youngsters and it makes the youngsters as a responsible person in society and in an individual relationship.

  Key-Words / Index Term
  Personal relationship, Ethical values, society

  References
  [1]. Oxford Dictionaries. Oxford Dictionary Press. 2012.
  [2]. H. G. Liddell, Robert Scott, An Intermediate Greek-English Lexicon: Founded Upon the Seventh Edition of Liddell and Scott`s Greek-English Lexicon, Benediction Classics. 2010.
  [3]. 3. H.G. Liddell, H.G. & R. Scott, (comp.), A Greek-English Lexicon, Published by Oxford: Clarendon Press n. d. c. 1940.
  [4]. J.M. Cooper, “Aristotle on the Forms of Friendship”, Review of Metaphysics, 30. 1977.
  [5]. M.D. Philippe, Retracting Reality, t &t clark. 2000.
  

  Citation
  A Antony Lawrence, S Irudaya Monisha, "Impact of Ethical value on Friendship," International Journal of Scientific Research in Multidisciplinary Studies , Vol.4, Issue.11, pp.30-31, 2018

• Open Access   Article

  A Business Incubation Centre by Municipal Corporation -A New Era to Support and Promote Entrepreneurship

  S.P. Rewatkar, A. K. Mansuri

  Review Paper | Isroset-Journal (IJSRMS)

  Vol.4 , Issue.11 , pp.32-35, Nov-2018

  Abstract

  Full-Text HTML

  References

  Citation

  Abstract
  Business Incubation are facilitating start-ups to grow and sustain their unique business idea. In Indian scenario there are many business incubation centre are in existence and promoting the start-ups. Many of the Business Incubation centre are now getting the government grant for their start-ups. The local government also taking initiative to promote start-ups with the available infrastructure and facilities. With this paper researcher is focusing on the engagement of city government like Municipal Corporation to take initiative to encourage entrepreneurship quality of the citizen and also to help out to get the market place for their products and services. Due to this, Municipal Corporation may get the solution for city issues through the Business Incubation with the help of their innovative and new technology based product and services. In this paper, researchers are discussing the need, ecosystem and sustainable model for Business Incubation Centre of Municipal Corporation by which city get benefited.

  Key-Words / Index Term
  Business Incubation, Business Incubator, Entrepreneurship, Municipal Corporation, Start-up

  References
  [1] http://www.nbia.org/resource_center/bus_inc_facts/index.php
  [2] Government of India, ‘Conceptual Document on Technology Business Incubators-Developing Eco System for Knowledge to Wealth Creation’, Department of Science & Technology, National Science and Technology Entrepreneurship Development Board, , Chapter 1, p. 10
  [3] http://www.businessdictionary.com/definition/business-incubator.html
  [4] Rubin, Tzameret H.; Aas, Tor Helge; Stead, Andrew (2015-07-01). "Knowledge flow in Technological Business Incubators: Evidence from Australia and Israel". Technovation.41–42:11–24.doi: 10.1016 /j. technovation.2015.03.002
  [5] Guadix, José (2016). "Success variables in science and technology parks". Journal of Business Research.
  [6] Government of India, ‘Status Report on Technology Business Incubators’ Department of Science & Technology, National Science and Technology Entrepreneurship Development Board, Chapter 1, p. 3
  [7] Government of India, ‘Conceptual Document on Technology Business Incubators-Developing Eco System for Knowledge to Wealth Creation’, Department of Science & Technology, National Science and Technology Entrepreneurship Development Board, p. 39
  [8] Ibid., p. 6
  [9] Technology Business Incubators: An Indian Perspective & Implementation Guidance Report by Centre for Internet & Society, India
  [10] An Overview of Global and Indian Business Incubation Centres, http://shodhganga.inflibnet.ac.in/bitstream/10603/6527/9/09-chapter %202.pdf
  [11] https://en.wikipedia.org/wiki/Municipal_corporations_in_India#cite_note-74th_ Amendment-1
  [12] "BMC to open green channel for octroi". Financialexpress.com. 2007-09-03. Retrieved 2010-08-25.
  [13] "Gold & beautiful, News - Cover Story". Mumbai Mirror. Archived from the original on 2012-09-03. Retrieved 2010-07-21.
  [14] https://archive.india.gov.in/citizen/nagarpalika/nagarpalika.php?id=4
  [15] X1 Robehmed, Natalie (16 December 2013). "What Is A Startup?". Forbes. Retrieved 30 April 2016.
  [16] X2 Riitta Katila, Eric L. Chen,, and Henning Piezunka (7 June 2012). "All the right moves: How entrepreneurial firms compete effectively" (PDF). Strategic Entrepreneurship Jnl. 6. doi:10.1002/sej.1130. Retrieved 18 May 2017.
  [17] https://aaplesarkar.maharashtra.gov.in/file/Innovation-Startup-Policy-2017-English.pdf , Draft Policy: Maharashtra State Innovation and Start-up Policy 2017, Government of Maharashtra Skill Development and Entrepreneurship Department, Pg. No.06.
  [18] https://timesofindia.indiatimes.com/city/surat/incubation-centre-to-be-launched-in-june-will-help-local-entrepreneurs/articleshow/62891794 .cms
  [19] http://www.asianage.com/metros/mumbai/120418/bmc-to-launch-spv-for-start-ups.html
  [20] https://timesofindia.indiatimes.com/city/thane/tmc-plans-to-lay-red-carpet-for-startups/articleshow/63034709.cms
  [21] Niranjan. R. and Shivakumar, Poverty and Employment Generation in India, International Journal of Scientific Research in Multidisciplinary Studies, Vol.3, Issue.8, pp.14-20, August (2017).
  

  Citation
  S.P. Rewatkar, A. K. Mansuri, "A Business Incubation Centre by Municipal Corporation -A New Era to Support and Promote Entrepreneurship," International Journal of Scientific Research in Multidisciplinary Studies , Vol.4, Issue.11, pp.32-35, 2018

• Open Access   Article

  Cultural Representation on Television (In Special Context to Soap Operas)

  Tej Narayan Ojha, Abhishek Kr Singh

  Review Paper | Isroset-Journal (IJSRMS)

  Vol.4 , Issue.11 , pp.36-39, Nov-2018

  Abstract

  Full-Text HTML

  References

  Citation

  Abstract
  In view of the changing pattern of the media in society, great attention has been paid to globalization. The Indians are very enthusiastic about the beginnings of globalization and its impact on local cultural transformation. Television is also performing in the race of introducing the localization of culture and promoting the value of regional significance as an application of glocalisation. Specific Television programs such as Soap Operas have shown a deep signs of perfect glocalization by combining the idea of globalization with the idea of local consideration. The Indian soap operas have cultural presentation with its social significance as supportive elements that actually define the socio-cultural statistics of the plot of serials. In the study, the daily soaps that will be analysed, includes Ballika Vadhu (Colors Channel), Saath Nibhana Sathiya (Star Plus), Yeh Hai Mohabbatein (Star Plus) and Badho bahu (&TV) and Ganga (&TV). The study majorly focuses on whether the Indian soap operas are representing various cultures in their content or this is leading towards ‘Cultural Marketing’. The aim is to also know about the role of Indian Soap Operas in cultural exchange. The methodology adopted in the present research is mainly secondary.

  Key-Words / Index Term
  Television, Soap Operas, Culture, Social Transformation

  References
  [1]. M Gómez Aguilar P Farias Batlle Revista; Latina de Comunicación Social; Research , DOI: 10.4185/RLCS-2015-1058en ISSN 1138-5820; pp. 543-547; 2015
  [2]. Bonds-Raacke,J., & Raacke, J.; Myspace and Facebook: Identifying Dimensions of Uses and Gratifications for friend Networking Sites. Individual Differences Research, 8(1), pp.27-33; 2010
  [3]. Burgoon,M., Burgoon, J.K., & Wilkinson,M.; Newspaper Image and Evaluation. Journalism Quarterly, 58(3), 411-433; 1981
  [4]. Griffin, E.; A first look at communication theory (7th ed.). New York: McGraw-Hill; 2009
  [5]. Sadler, W.J., & Haskins, E.V.; Metonymy and the Metropolis: Television show settings and the image of New York City. Journal of Communication Inquiry, 29; pp. 195; 2005
  [6]. Bronwyn Higgs; Portrayals Of Cultural Diversity In Australian Television Commercials: A Benchmark Study; Victoria University, Melbourne, Australia Professor Laura Milner, University of Alaska, Fairbanks, Alaska, USA; ANZMAC 2005 Conference: Advertising/Marketing Communication Issues; 2 (3); pp. 61-65; 2005
  [7]. Ninan, S.; Is this empowerment? Retrieved from http://beta.thehindu.com/arts/magazine/ article385284.ece on 5 April 2010
  [8]. Ninan, S.; No country for young girls? http://www.thehoot.org/web/home/story.php ?storyid=3316&pg=1&mod=1§ionId=25; 2008
  [9]. Raghavan, P.; Family, politics and popular television: An ethnographic study of viewing an Indian serial melodrama; 2008
  [10]. Ranade, Sanjay; Balika vadhu: Showcasing reality through drama and text. Retrieved from http://infochangeindia.org/Media/Related-Analysis/Balika-Vadhu-Showcasing-reality-through-drama-and-text.html; 2009
  

  Citation
  Tej Narayan Ojha, Abhishek Kr Singh, "Cultural Representation on Television (In Special Context to Soap Operas)," International Journal of Scientific Research in Multidisciplinary Studies , Vol.4, Issue.11, pp.36-39, 2018