A Study on Customer Attitude towards Small Cars in Coimbatore City

A. Jaganathan¹ , K. Palanichamy²

Section:Research Paper, Product Type: Isroset-Journal
Vol.4 , Issue.11 , pp.6-14, Nov-2018

Online published on Nov 30, 2018

Copyright © A. Jaganathan, K. Palanichamy . This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
 

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Abstract :
This study with enable to find out the customer awareness of small car, various brands, factors, ideas, opinion, preference and attitude towards small car. This study deals with customer satisfaction and the media which influences them. The present scenario, where the competition is though, the customer is allowed to make the choice customer have given various suggestions and complaints. By taking this into account, companies can obtain the objectives and can complete with market. The finding and suggestions of this survey will provide necessary help for the companies in formulating marketing strategy modify to straight the customer needs in the best way.

Key-Words / Index Term :
Awareness, Behavior, Consumer, Commodities, Feasibility

References :
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