Abstract
Retail Trade in India is ruled by sloppy stores and 91% of the retail exchange is comprised of Kirana stores, road sellers, opening in-the-divider shops and roadside vendors. Clients incline toward the Traditional Retail (Kirana) stores in view of closeness to their homes, helpful timings, close colleague with the shop guardian, accessibility of credit and so on. Anyway a lot of present day buyers need charming shopping knowledge over closeness and convenience, bringing about the change in outlook in the inclinations of clients from disorderly to composed retailing. In this paper, the scientists endeavored to research the impact of Composed Food and Grocery Retailing on the store activities of Traditional Retail (Kirana) stores in Vijayawada and Guntur urban areas of CRDA district of Andhra Pradesh state and to assess the strategies for survival of Traditional Retail (Kirana) stores. The investigation sees that, Traditional Retail (Kirana) Store activities like Store Sales, Store Profits, Customers Visit and Employee Strength are diminished in both the urban areas because of Organized Retail Stores. The reasonableness of key choices for Traditional Retail (Kirana) Stores to contend with Organized Retail Store is indistinguishable in the two urban Communities. It winds up basic for the sloppy area to consider the changing purchaser`s needs and inclinations for its survival and manageability in the setting of development of sorted out retailing.
Key-Words / Index Term
Kirana shops, inclinations, composed retailing, diminished, organized retailers
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